TVN
UNVEILS
‘WORKS OF
ART’
CHARACTER
POSTERS
FOR
FLOWER OF
EVIL
What comes to mind when one studies Kim Jaeeun's four stunning Flower of Evil character
posters is that
the amazing ‘works of art’ will inspire
awe and respect among other drama poster designers. These are the posters of Lee Joon Gi (Baek Hee Sun), the male lead; Moon Chae Won (Cha Ji Won), the female lead, and the other two main actors, Jang
Hee Jin (Do Hae Soo) and Seo Hyun
Woo (Kim Moo Jin). The posters
evoke strong emotions of fascination and awe.
What intrigues is the beautiful pastel hues. Colours matter.
Other than the general aesthetic aspect, one feels strongly about the presence
of the dominant blue palette.
A ‘blue’ feeling is evoked by the pale pastel colour overlay in
each poster: Baek Hee Sung’s greyish-blue
overlay, Cha Ji Won's single tone blue overlay,
Do Hae Soo’s blue-red or lavender overlay and
Kim Moo Jin’s blue-yellow or aquamarine
overlay.
Out of the four posters, Baek’s dark blue shirt, representing darkness, stands out. The dark blue
is the only colour which is considered a ‘black-added’ shade – a shade of
blue. The others are pastels - ‘white-added’ tints of blue, lavender or
aquamarine.
The focus of the poster design is the duality of the characters – the positive and negative sides of
the characters.
The design comprises two images: a clear image which pops out
of the overlay and a semi-transparent image beneath the colour overlay. The
clear image which reveals the dominant part of the personality is
superimposed on the semi-transparent image which appears to be the less
dominant self.
Baek Hee Sung’s (Lee Joon Gi) poster compares
the image of an affable family man with that of an evil psychopath.
The dominant psychopath part of Baek
Hee Sung’s personality is the focus of the poster. Note the triumphant
cruel and devious glint which is visible in his sidelong glance. An arrogant
smirk flickers at the corner of his mouth. This image is superimposed over
the image of his semi-transparent good-natured self. Baek’s
gentle and affable family man facade blends in easily with the
greyish-blue overlay.
The light blue indicates Baek
Hee Sung’s tranquil and calm life for 14 years. The splashes of red
indicate bloodshed, sin, guilt, danger and violence in his past life which
will haunt his current life.
Baek claims, ‘I need that woman.’ It shows that he is
a needy character who probably uses his wife as an emotional crutch, someone
to depend on and to hang onto. She is his ‘security blanket’. Without her
support, he probably reverts back to his true psychopathic self.
Moon Chae Won portrays Cha
Ji Won, Baek’s wife who is a homicide detective.
Cha Ji Won’s poster has a single colour tone. Pale-blue. Blue is
often associated with trust, loyalty, intelligence, faith, truth, depth and
stability. Light blue symbolises healing, tranquillity, understanding,
and softness.
The poster contrasts the conflicting emotions of the strong and
determined homicide detective, and the passionate and loving wife.
The dominating image of a suspicious and distrustful Cha Ji Won is superimposed on the
semi-transparent image of Cha who has fallen into a state of depression and
melancholy. She is caught in a thorny dilemma and sees no way of resolving her
responsibility as a homicide detective and her duty as the wife of a
suspected serial killer. The homicide detective who is in charge of hunting
down violent killers has been married to Baek
for 14 years. It is disheartening that she has to question herself, ‘Can I trust him?’
Do Hae Soo, played by Jang Hee Jin,
is the biological sister of Baek Hee
Sung. It is not known how he became the adopted son of Baek Man Woo, the CEO of a university hospital.
Do Hae Soo is burdened by the fact
that their biological father is a serial killer. She has fled from her
terrible past and dissociated herself from her family. She promises herself, ‘I must hide it.’
The poster for Do Hae Soo has a light lavender or purple overlay. Purple combines the calm
stability of blue and the fierce energy of red. Purple represents wisdom,
dignity, devotion, mystery and independence. It is related to nurturing
tendencies and sensitivity.
The dominant image of Do Hae
Soo is that of a sympathetic and empathetic woman who knows where her
duty lies. She will probably go to her brother’s aid if he was in
difficulties. The semi-transparent image shows the deep sorrow and pain
that have burdened her past life.
Kim Moo Jin (Seo Hyun Woo), an
investigative journalist, is obsessed with the desire to unearth the truth
about Baek Hee Sung.
The overlay colour of Kim
Moo Jin’s poster is aquamarine, a combination of blue and yellow. The greenish-blue
colour is associated with aquamarine crystals. Crystal experts believe that
the crystals enable people to have clarity, hope, truth and access to
their deep inner wisdom. Transformation and rebirth are also linked to
the crystals.
The dominant image shows him firmly articulating his goal, ‘I have to catch him’.
The surprisingly large semi-transparent headshot of Kim Moo Jin, reveals a somewhat puzzled and troubled truth-seeker. Kim Moo Jin’s relationship with Do Hae Soo complicates his
investigations into the affairs of Baek
Hee Sung.
The dazzling character posters of Flower of Evil which have been designed by Kim Jaeeun and his
design team excite the interest and the imagination of viewers who are
waiting impatiently for the announcement of the broadcast date.
Flower of Evil, the most highly
anticipated drama of 2020, will premiere this July. The 16-episode
Wednesday-Thursday drama is written by Yoo Jung Hee, directed by Kim
Cheol Gyu, and produced by Monster Union and Studio Dragon.
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