Sunday 19 May 2019

Lee Joon Gi: A Powerful Voice For Longchamp





LEE JOON GI

A POWERFUL VOICE
FOR

LONGCHAMP
























LEE JOON GI

A POWERFUL VOICE
FOR

LONGCHAMP

















Lee Joon Gi recently awakened Asia to Longchamp’s latest collection at their launch party at Taipei 101. The evening of 15 May 2019 marked the introduction of Longchamp’s dynamic interlocking nine-letter LGP monogram which is a distinctive new feature of the French brand’s products. The monogram was plastered all over the Longchamp flagship store in Taipei 101. An estimated 500 over spectators, men and women, mostly comprising passionate fans and the Asian media, were on hand to witness the grand occasion.



















The Asian superstar with a huge legion of loyal fans which spans the world, particularly Asia, was the biggest draw of the event. The launch party, no doubt a huge success, resembled a movie or drama awards show with the strong presence of the cheering crowds.




 







Earlier in the afternoon, hundreds of Lee’s enthusiastic and passionate Taiwanese fans had come out in full force to welcome him at the Taoyuan International Airport. Despite a two-hour flight delay, there was a rising crescendo of screams upon his appearance.












  





Airport fashion. When Lee arrived at the Taoyuan International Airport, he wore a blue long-sleeve shirt paired with black pants and shoes. He flaunted his striking new black and white Longchamp travel bag. Earlier, at the Incheon International Airport, he had actually donned a denim jacket over his blue shirt. He looked absolutely gorgeous with or without the jacket. On his return to South Korea, he wore a Longchamp white and black monogram logo backpack low on his back. And, as usual, the actor gave a lively, cheerful and fun-loving vibe but this time, he probably shocked a few travellers with his curly hair and shocking red lipstick. Think - ‘An actor with a thousand faces’. As he walked towards the departure lounge, the blue tartan jacket that he had casually wrapped around his waist swayed like a skirt. He deserves applause for being insanely funny. On the white T-shirt that he wore was emblazoned with the word ‘Provoke’. He has made a provocative statement: an amazing contrast between his high fashion backpack and his street wear. 















  






Well, Lee’s special brand of humour matches Longchamp’s new contemporary look which has been injected with a sense of fun.

On arrival at the Incheon International airport, he wore a captivating pale corn colour shirt.














Lee Joon Gi is a positive influence in Asia.  Other actors for all their good looks could never be described as such. Lee is a youthful, rare and unflagging energy to be around and that has elevated him to cult status among his fans. His fandom includes a sizeable number of males. Everybody loves Lee Joon Gi - he has that wonderful effect, an outsize impact. The super friendly multi-hyphenate Lee Joon Gi has that special touch of heart-warming human connection that has endeared him to millions of global fans. At the Taoyuan International Airport, he even took wefies with his Taiwanese fans including one with a fan who had brought her child to meet him. It is unsurprising that he received an astounding number of gifts and bouquets of flowers.

















The Longchamp event was one of the awesome moments of Lee Joon Gi’s modelling career. It was exciting to be part of the launch of new products and new ideas. The Longchamp monogram and products are all in his favourite colours – red, white and black. The black Longchamp jumper with the new logo that Lee wore for the occasion matched his black pants and black shoes. He carried an ultra-chic red and black monogrammed bag to complete his stunning look.




















Longchamp’s new logo encapsulates the idea of ‘a youthful spirit, joyous energy, and an urban sense of fun’. The multi-talented superstar best embodies those characteristics. Lee was there to help the French brand attract the Asian millennial market.





 











Lee Joon Gi is no stranger to extraordinary performance at public events including fashion promotions. When he went onstage, the very professional ‘supermodel’ Lee Joon Gi was ready for the action. Nothing excites the photographers and spectators more than watching Lee pose for the cameras.













The event gave Lee the opportunity to blow everyone away with his good looks and natural modelling talent. A tour de force. Having been in the industry for nearly 20 years, Lee has already fine-tuned the art of modelling clothes and other products. His stunning poses from A to Z created a lot of buzz. There were lots of fun moments when the playful superstar swirled around the stage and played to the crowd. Those were WOW moments.




 





It goes without saying that Lee was also in top form when fielding questions from the event host, who with the interpreters, were also in tip-top shape.








The lively and fun-loving star is irreplaceable as he is different from other stars and is constantly evolving to present a varied side to his talents. Sending finger hearts to the audience. Snatching imaginary hearts from the air. Blowing kisses. Nobody does it better than Lee Joon Gi.

The phenomenally successful superstar, who has helped to shape the culture of Asia’s fashion and showbusiness industries, is often the subject of public interest and scrutiny. As expected, he was interviewed for a few Taiwanese fashion magazines, including Marie Claire Taiwan, Vogue Taiwan and Elle Taiwan. He responded to questions about his future drama and movie projects, and qualities of his ideal partner with alacrity and enthusiasm.

The romantic life of the 38-year old South Korean bachelor has constantly stoked public interest. Lee’s remarkably candid description of his ideal lady should be exciting news to his female fans. 





Lee Joon Gi: Martial Arts Training





His long silence about his projects has also given gossip more oxygen. The rumour that he is learning Brazilian judo has fuelled speculation that an action movie or drama is in the works. Lee had, in the recent past, learnt Brazilian Jiu Jitsu for his drama, Lawless Lawyer.











Lee Joon Gi dominates the showbusiness industry, having recently completed a very successful 6 city-5 country ‘Delight’ singing tour in Asia. He is the recipient of Starhub’s Best Male Asian Star Award 2018 for his compelling performance in his drama masterpiece, Lawless Lawyer. A stellar performer in Asia’s showbusiness industry, Lee goes above and beyond in everything that is expected of him, whether as an actor, popstar or model.













THE 
SOUTH KOREAN 
MEDIA





BEHIND








































































DISPATCH











RNX TV


















LEE JOON GI

THE LONGCHAMP LAUNCH EVENT













THE MEDIA
OF
ASIA 






UNITED DAILY NEWS
TAIWAN







































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NOW NEWS TAIWAN































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FORMOSA TV NEWS NETWORK
















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ONLINE VIDEO PLATFORM
BEIJING, CHINA














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L’OFFICIEL














TAIWAN
FASHION MAGAZINES

AND

INTERVIEWS




MARIE CLAIRE TAIWAN












 











ELLE TAIWAN















VOGUE TAIWAN

















HARPER’S BAZAAR
(NO INTERVIEW)
















NEWSPAPER INTERVIEW





TAIWAN APPLE DAILY





















FAN VIDEO CLIPS






ARRIVAL 
AT 
TAOYUAN INTERNATIONAL AIRPORT






























































ARRIVAL AT HOTEL












ARRIVAL AT TAIPEI 101






















































EVENT INTERVIEW
(TRANSLATION)














POST LONGCHAMP EVENT

























LEE JOON GI
DEPARTURE FOR SOUTH KOREA


TAOYUAN INTERNATIONAL AIRPORT































LEE JOON GI

ARRIVAL AT
INCHEON INTERNATIONAL AIRPORT






























UPDATED: 29.05.19


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