LEE JOON GI: The Hottest, Handsomest & Most Talented Global Actor, Action Star, Singer and Model: January 2021

LEE JOON GI

BASKS

WAVES CHINA'S

NASDAQ MARKETSITE

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SPOTLIGHT

TIMES SQUARE

NEW YORK

https://weibo.com/u/6821110780?is_all=1

Lee Joon Gi’s global fans watched with breathless interest and anticipation as the superstar basked in the glory of being honoured in Waves China’s Nasdaq Marketsite advertisement at the globally famous Times Square in New York. The one-day giant LED advertisement on 28 January 2021 has put Lee and Waves China on the threshold of exciting changes; they are now set to capture more global hearts and dominate more global markets.

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Having made inroads into international markets, Waves China has spared no expense in taking their brand to the global billboard at Times Square in New York. Times Square, after all, is a major commercial intersection, tourist destination and entertainment centre of New York City.

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With the approaching lunar new year, Waves’ advertisement is seen to be three-pronged: to aggressively promote the Waves China brand, to shine the spotlight on some celebrities who had previously graced the covers of their magazine and to send Chinese New Year greetings to Chinese communities all over the world.

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Lee’s stunning visual lit up the supersize digital billboard in Times Square which is sometimes referred to as ‘The Crossroads of the World’.

The multihyphenate superstar, who has been described by Waves China as ‘More Than Outstanding’, had taken China by storm years ago with his great acting, martial arts, singing, dancing and modelling skills and handsome looks. In the January 2021 issue of Waves, he showcases some of his attractive and brilliant qualities yet again.

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Lee Joon Gi is no stranger to digital billboard advertisements; his passionate global fandom has been funding such advertisements along South Korea’s roads and subway stations, in shopping complexes and elsewhere since 2017 to promote his dramas. Criminal Minds (2017). Lawless Lawyer (2018). Flower of Evil (2020).

Other interesting and creative advertisements and projects have also been organized on a global scale to raise the superstar’s profile. These include placing a magazine advertisement to congratulate him in The Hollywood Reporter for his Hollywood debut in Resident Evil: The Final Chapter (2017) and a bus advertisement for his Chinese movie, Never Said Goodbye (2016). The innumerable and varied projects that they had organized, particularly after his military discharge in 2012, demonstrate their fervent support for him.