PART 1
LEE JOON
GI
THE
UNDISPUTED
KING
OF
KOREAN
ENTERTAINMENT
AND
GLOBAL
CULTURAL
ICON
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In the dynamic and competitive landscape of Korean entertainment, few stars have transcended the boundaries of fame to become true acting and cultural icons. Lee Joon Gi is one such figure - a rare phenomenon who combines unparalleled acting versatility and artistic skills, martial arts prowess, global influence, and humanitarian impact. His achievements surpass those of his peers, his seniors and juniors establishing him as the definitive pinnacle of Hallyu. Lee has been bestowed many media and cultural titles, including THE LEGENDARY HERO by Ellemen Hong Kong (2018), a cultural honour never granted to any celebrity. Waves China declares that Lee is MORE THAN OUTSTANDING (2021) and he is officially proclaimed as the ICON FOR DRAMA by Cultura South Korea (2020), confirming his role in Flower of Evil as a defining figure in the television industry. The multihyphenate is also listed by Cultura South Korea in 2021, as one of 100 important personalities from different fields in South Korea. The multi-dimensional legacy of Lee Joon Gi demonstrates why he, as a once-in-a generation artist, is the undisputed King of Korean Entertainment and a Global Cultural Icon.
        https://m.blog.naver.com/cultura2006/222892702593 http://www.cultura.co.kr/news/articleView.html?idxno=2849 http://kor.theasian.asia/archives/324363
     
Who could dream of rivalling Lee Joon Gi? There is NO comparison. To challenge him, an artist would need to simultaneously revolutionize cinema, maintain decades-long global relevance, command concerts that move entire cities, win international awards and Korea’s top acting award, produce photobooks or magazines, sing in a world sport event, be spoken highly of by local or international organizations and inspire global philanthropy - all while doing their own action stunts. Lee has a deep international trophy chest with box office, landmark shows with cultural impact, longevity, and staying power. The multihyphenate personally recorded a Korean language-learning series in in five languages - Korean, Chinese, Japanese, English, and Spanish, making the Korean language accessible to fans and people worldwide - a feat unmatched in K-drama history. Lee Joon Gi is the pinnacle of Hallyu. His military enlistment and discharge rose to a level of turnout unheard of for actors or any celebrity. 500 fans went for his enlistment and about 2,000 fans were present in the freezing cold for his discharge. Other actors may have fans but have No Historic Fan Moments. There is no comparison.
                     
Lee Joon Gi is the King of the Hallyu Wave; he is a living legend whose influence and devotion from fans place him in a league that no one else has ever reached. His global fandom is the most loyal in K-Drama History. He receives royal treatment all year-round. Fans organize annual luxury gift projects, send snack or coffee trucks and food catering for the cast and crew in his filming sites, and coordinate international celebrations for his birthdays, drama premieres, and Christmas. Airport events are like red-carpet premieres. Every concert tour sees airport crowds in the hundreds, just to greet or send him off.
   Lee Joon Gi’s connection with his audience goes far beyond conventional celebrity fandom. His military service (3 May 2010 - 16 February 2012) was a defining chapter that augmented rather than paused his career.   500 fans, an unprecedented number, from Korea, Japan, China, and Southeast Asia gathered at the Nonsan Training Centre for his military send-off.
                          Over 2,000 fans endured overnight freezing weather to welcome Lee Joon Gi back from service in 2012, an unprecedented demonstration of loyalty recognized as a historic national event by the Korean media. It was a historic fan turnout unmatched in Korean entertainment.
Both enlistment and discharge were well recorded by the media. No other Korean actor or celebrity has commanded this level of local and international fan devotion during military enlistment and discharge. This underscores the unique depth of Lee Joon-gi’s global fandom.
                    The record has to be set straight with irrefutable proof of Lee Joon Gi’s military era as an unparalleled military legacy and global supremacy. Most stars, in stark contrast, disappear into obscurity during enlistment. Japanese and Chinese media continued publishing feature spreads about him during his service - proving his global market value never dipped. This scale of devotion is unprecedented in K-drama history, proving his deep emotional connection with audiences. The South Korean Army even produced an official documentary about Lee Joon Gi’s service, an unprecedented honour reflecting his exemplary commitment and the respect he garnered within the armed forces - unmatched by peers, seniors and juniors whose enlistment passed quietly. Lee Joon Gi's military service wasn't just a hiatus; it was another era of dominance, where he broke records, won awards, and achieved honours no other Korean celebrity has matched. In stark contrast, the enlistment and discharge of other actors or celebrities saw no such massive public gatherings. Neither did they win such a number of awards or accolades.      
During service, Lee Joon Gi earned many ‘Best Soldier’ awards like Army Training Centre Award, Army Chief of Staff Commendation, Ministry of Health & Welfare Award, National Defence Commission Chairman’s Achievement Award, Commendation from Head of Duty Support, Commendation from The Director of Defence Public Relations Service and so on.
  https://en.namu.wiki/w/%EC%9D%B4%EC%A4%80%EA%B8%B0  https://m.entertain.naver.com/home/article/108/0002034186
         https://n.news.naver.com/mnews/article/008/0002751500?sid=00    Lee Joon Gi is a true Cultural Ambassador, the unsung cultural hero, whose impact extends well beyond entertainment into global humanitarian efforts, fuelled by his devoted international fanbase. This shows his global influence. While other celebrities chase fame, Lee builds bridges through music, acting, and philanthropy. He is the only actor whose fandom actively improves lives worldwide - not just streaming his dramas, but changing real communities.
His local and global fans have been organizing charity events including large-scale ones proving his fandom doesn’t just adore him, they follow his example of giving back and they carry out charity projects in his name. This level of organized, international fan-led charity work is UNMATCHED by any other Korean star. This isn’t fan service; it’s a global cultural movement. No other Korean star’s fandom has ever achieved such breadth.
Lee Joon Gi’s fans have funded life-changing projects like critical clean water systems and rebuilding schools in Cambodia and Nepal, tree planting project and disaster relief in China, and contributed to charity projects in China, Japan, Taiwan, Indonesia, Malaysia, Thailand and Bangladesh, Iran and elsewhere.
His Japanese fans have made donations of books to hospitals in Korea, supported organizations such as Doctors Without Borders and coordinated large-scale charity events - all directly inspired by Lee’s values.
There are too many charity or philanthropic projects that it is impossible to discuss them here.                    
    https://ameblo.jp/jg4ever/entry-12894482865.html 
                              https://www.instagram.com/cammyjg417/        https://twitter.com/eMily28beBe/status/1647657292723269634?cxt=HHwWhMDRxf_k090tAAAA REPORT COMPLETION OF LJG BIRTHDAY PROJECT (FOR 2022) REBUILDING A SCHOOL IN NEPAL Shree Prabha Aadharbhut School  https://www.instagram.com/p/CMw31mTJEDm/            CAMBODIA WASH PROGRAM Dang Tong School               https://www.instagram.com/jg_k_drama/p/C5cXNCSNsJV/?hl=en&img_index=2 https://www.instagram.com/joonpire_neomu_jhoahae/?hl=en&img_index=7 https://www.instagram.com/joonpire_neomu_jhoahae/reel/C5bDTlxpAZB/?hl=en                   https://www.instagram.com/reel/CcYMJVjJnW1/?igshid=MDJmNzVkMjY=  http://sjbnews.com/news/news.php?number=741784                       
 https://www.facebook.com/LJGTW/
 https://www.instagram.com/jgtw.fanclub/   https://www.facebook.com/hashtag/%E6%9D%8E%E6%BA%96%E5%9F%BA%E7%94%9F%E6%97%A5%E5%BF%AB%E6%A8%82     https://www.facebook.com/LJGTW/videos/553180610239715/  https://www.facebook.com/LJGTW/videos/557974749807519/ https://www.instagram.com/p/CrHTbUFgECC/              
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We hereby inform Joongileecious Indonesia's funds from the sale of merchandises in our latest charity project "GOODS FOR GOOD" have been donated on behalf of LeeJoonGi (Joongileecious Indonesia Family). We want to help medical staffs in the hospitals who are struggling at the forefront line against Covid-19, in the form of medical protective equipment (APD). So we donated through www.kitabisa.com and they will channel our donations to hospitals that are in need for equipment (data attached). Link:
   https://www.instagram.com/joongileecious.id/ https://www.facebook.com/groups/joongileecious/ https://www.facebook.com/groups/joongileecious/?ref=group_header https://www.instagram.com/p/B_C98I6JsMa/
               DC GALLERY SOUTH KOREA DONATES KRW 4,170,000 TO
CHILDHOOD LEUKEMIA FOUNDATION IN CELEBRATION OF
    https://www.instagram.com/p/CrG8Tqsty4_/?igshid=YmMyMTA2M2Y%3D
 LEE JOON GI RUSSIAN-SPEAKING FAMILY (UKRAINE MOLDOVA RUSSIA) (3 COUNTRIES) DONATES KRW 1,300,000 TO GREEN UMBRELLA                     Recently, JG Thai Family donated 6,000 THB and 58 kg. of pet food to ‘Home for Handicapped Animals Foundation’. The gifts, which were made in Lee Joon Gi’s name, are intended for the care of the sick and abandoned animals.            Our only real actor          .png)    https://www.soompi.com/article/1327746wpp/lee-joon-gi-makes-meaningful-donation-to-help-patients-in-need 
2016 December: Lee Joon Gi was involved in a child adoption campaign, ‘Letters From Angels’ to change the public’s perception about adoption. The photographs of Lee and the other celebrities holding cute babies were displayed in a photo exhibition. Lee was featured in Cosmopolitan, a fashion magazine and was the cover model for Styler.    2017 THANK YOU AGAIN CONCERT SEOUL 15 April 2017: Lee's global fans donated fan rice for his Thank You Again concert in Seoul two days before his actual birthday.  2016 2016: The donations collected in 2016 (Moon Lovers-Scarlet Heart Ryeo) were cancelled. The funds were diverted to the water cellar charity project in Mainland China.      2016 LEE JOON GI ASIA TOUR 'THANK-YOU' in SEOUL  2015 2015: Fan Rice was also donated for his drama, ‘The Scholar Who Walks The Night’.     2014 2014: Fan Rice for his drama, ‘The Joseon Gunman’.      2014 15 December: Lee joined members from Hajunse, his South Korean fan club, to deliver coal briquettes to 1,500 homes. The briquettes were for the poor to heat up their homes in the harsh winter. It was reported that he had even cleared up the coal specks that had littered the ground during the delivery process. Moved by his fans’ compassionate actions, Lee treated them to a hearty meal after that. 2013 2013: Fan Rice for his drama, ‘Two W      2013 11 February: Lee, together with the members of Hajunse, his South Korean fan club, distributed coal briquettes to about 3,000 homes in Seungbuk-dong District, Seoul for the Lunar New Year. The actor worked with 30 volunteers for 3 hours to bring love and warmth to the disadvantaged families who had to face the cold winter.    2012 2012: His fans donated 10 tons of 'Fan Rice' for his drama, Arang And The Magistrate. 2010-2012 2010-2012: Lee Joon Gi enlisted in the army on 3 May 2010 and was discharged on 16 February 2012.  2010 29 October: During his military service, Lee’s fans also donated fan rice to support him. His fans from 8 countries, including Mainland China, Japan, Taiwan, Hong Kong and Singapore, sent a total of 5.3 tons of rice to show their support for his performance in the musical, ‘The Voyage of Life’ at the Daejeon Arts and Culture Hall. An official from Lee’s agency proclaimed that the contribution was ‘the highest ever recorded for a single event’.   2009 11 February: Lee Joon Gi, Kim Ha Neul and the crew of TVN, in collaboration with Good Neighbours, embarked on a charity project ‘Love World for Indonesia’. They travelled to a village on the outskirts of Jakarta and met a family of three children. The group donated 7.5 million won, a classroom computer and a basketball post to the school which the three children, Vicky, Dimas and Putri attended.    2009 8 JUNE: Lee Joon Gi donated his personal belongings, which comprised a DVD collection, a pair of sunglasses and a hat, to an auction conducted by the Korea-Thailand Cultural Centre in Bangkok. The proceeds went into the Tapasa Foundation, the Thai royal family foundation, to help the poor people of Thailand. The event was attended by 5,000 Thai fans. 2008 4 December: Despite the slump in the worldwide economy, Lee went to the Korea Youth Protection Association Happy Community Children Center, an outreach organization, to personally donate 100 million won, his earnings from VOV, one of his commercials (commercial films). The centre helped disadvantaged children, including the children of foreign labourers by providing classes on English, Korean and other academic subjects for them. 2008 2008: Lee’s love for children is well-known and some of his contributions have been geared towards children in the underprivileged and marginalised sections of the population. He was involved in an Adoption Campaign which was held in collaboration with Holt International Children’s services. Lee and several stars raised awareness about the opportunity to adopt handicapped children. Lee Joon Gi posed for several photos with Jeon Yoo Ha, a 7-month old baby with cleft lip and palate. The photos were later displayed in a photo exhibition; they were a revelation of Lee’s character. The loving and warm way in which he held the baby and his bright smiles show his kindness and compassion. 2008 August: 17-year old Byun Soo Yong had incurable cancer and wished to attend the Beijing Olympics to cheer for the Women Handball team. He applied to the welfare group, ‘Make A Wish Foundation’ to be sponsored for the trip. After hearing about his plight, Lee decided to grant his wish. Lee Joon Gi’s fan clubs including his ‘Baidu’ club were involved in helping the boy and his family in Beijing. Lee sang a song with Jackie Chan, Nicholas Tse, Raymond Lam and other stars for the Beijing Summer Olympics.   2008 May: During the Sichuan Earthquake in which 69,000 people lost their lives, Lee, together with his Chinese fans, collected money for the victims. Lee decided to collect one thousand won notes when he learnt that his Chinese fans had launched a campaign to collect 1-yuan coins for the quake victims. The money was donated to the Red Cross. 2006 2006: It was reported that Lee donated his bonus from his exceedingly successful South Korean movie, The King and The Clown (2005), to a charity organization.   UPDATED: 18 JULY 2019    However, fan support for the superstar is not limited to the contribution of fan rice, coal briquettes, bottled water or ramen. His passionate fans are known for their creativity and generosity; they purchase magazine advertising space or use bus advertising to promote his dramas, movies and projects. But, digital advertising in shopping malls and along subway stations and roads is often carried out. They also send coffee trucks and meals (food support) for the cast and production staff. LAWLESS LAWYER 2018      CRIMINAL MINDS KOREA 2017     NEVER SAID GOODBYE (CHINESE MOVIE) 2016    RESIDENT EVIL: THE FINAL CHAPTER (NORTH AMERICAN MOVIE) 2017     ARANG AND THE MAGISTRATE 2012       
Lee Joon Gi has kept his high momentum yearly with visible projects fan concerts and magazine projects. A critically respected and versatile performer, especially on mainstream, high-prestige stages, Lee Joon Gi, Asia’s King of Song and Dance, started his first concert in 2006 after he catapulted to fame after The King and The Clown. He held fully-packed concerts.
South Korea (Seoul) China (Beijing, Shanghai, Hangzhou, Wuhan, Guangzhou, Hong Kong, Macau) Japan (Tokyo, Kobe, Yokohama, Nagoya, Osaka) Taiwan (Taipei) Thailand (Bangkok) Singapore (Singapore City) Malaysia (Kuala Lumpur).
All these are cultural movements with massive fan participation and charity tie-ins, reflecting his status as a global entertainment powerhouse. He unites fans from all over the world who fly into cities to watch him perform. For example, in his 2024 Kuala Lumpur concert, a large group of fans from China specially flew in for the first Lee Joon Gi concert in Malaysia.  
The latest concert, the 28 June 2025 sold-out concert at Yokohama International Convention Centre in Japan, is a very clear and distinct example of a cultural movement. It featured extensive city-wide fan-led charity events and promotions, including mobile bus LED ads, dramatic banner and flags campaigns, numerous beautiful and creative flower stands, a coffee event, a fan-organised scale unprecedented for a Korean actor or singer’s concert. Many foreign fans also attended the concert.
                                                                            
          https://ameblo.jp/yumiringhwsw/entry-12911783707.htmlhttps://ameblo.jp/yumiringhwsw/entry-12912347706.html?frm_src=thumb_module                                                    https://namu.wiki/w/%EC%9D%B4%EC%A4%80%EA%B8%B0/%EA%B3%B5%EC%97%B0%20%EB%B0%8F%20%ED%96%89%EC%82%AC
               
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                      https://weibo.com/roselilyhk?refer_flag=1008085010_&layerid=5116337977034518 https://weibo.com/p/1008085a9982fb1d769eb284b67790e82f2aa7/super_index
                                       https://www.youtube.com/watch?app=desktop&v=lMkgZJN96Po
LEE JOON GI'S SEXY POSES When Lee was requested by fans to strike some sexy or seductive poses, he willingly obliged.    LEE JOON GI'S HILARIOUS INTERACTION WITH A TAIWANESE FAN VIVIAN TEACHES LEE THE DANCE STEPS OF 'FRIDAY NIGHT' LEE JOON GI AN AMAZING DANCER ASTOUNDING AND DYNAMIC DANCE       LEE JOON GI'S HILARIOUS INTERACTION WITH ANOTHER FAN WAN TING TEACHES LEE THE DANCE STEPS OF BYE BYE BYE (DEADPOOL AND WOLVERINE)   LEE JOON GI'S HIGH-POWERED, SEXY AND INSANELY ADDICTIVE BYE BYE BYE DANCE                                 https://www.instagram.com/leejoongibar_chinesefamily/reel/DAV1SywycvJ/                               https://www.instagram.com/leejoongibar_chinesefamily/reel/DATfSBVyBul/  https://www.facebook.com/8TVbadukongjian/videos/1931400327274053/  https://www.tiktok.com/@luvje8/video/7428244539871218949   https://www.instagram.com/leejoongibar_chinesefamily/reel/DAVtqzISETj/  https://www.facebook.com/reel/2004196100045578     
 instagram.com/ljgmalaysiafamily_2009/reel/DAL2x2uSm2E/?locale=twitter推特平台学习◇认准77qunfa.com◇Ins群发器群组═认准77qunfa.com═全球通twitter推特营销源码《认准77qunfa.com》&hl=tl              The Lee Joon Gi Splendor Family Day: Love Blossom concert on 14 June 2024 was a resounding success. The audience in the fully-filled 5,000-seat theatre-style hall were exhilirated. But, little did they know that they would be caught by surprise with the superstar’s exciting announcement about his upcoming Asia Tour which includes Taipei, Jakarta, Kuala Lumpur and Bangkok in his itinerary. Thunderous screams of delight, excitement and pleasure and ear-splitting cheers rose to a resounding crescendo throughout the Pacifico Yokohama National Convention hall. Lee has never held a concert in Kuala Lumpur or Jakarta. The announcement also promised more surprises for fans. The audience also gave Lee Joon Gi a standing ovation.
                     
                                                            STANDING NEXT TO YOU By BTS JUNG KOOK  NOW By LEE JOON GI (2019)  FOR US By LEE JOON GI (2016)  FOR AWHILE By LEE JOON GI NEVER SAID GOODBYE (2016)  FIERY EYES By LEE JOON GI (2012)  https://www.youtube.com/watch?v=Psf-vscPsoo&ab_channel=MonakaLui
TAP By NCT TAEYONG 
IN MY HEART FLOWER OF EVIL (2020)  THAT THAT By PSY  THAI SONG KAE CHAN MEE TER JUST I HAVE YOU (FINN) By ROOM 39  CHINESE SONG CONTENTMENT By MAYDAY (Taiwanese Rock Band)  JAPANESE SONG THE ONE AND ONLY FLOWER IN THE WORLD By SMAP  CHERRY BLOSSOM ENDING By Busker Busker (South Korean Indie Band)  THE SWORD DANCE                                                            https://www.youtube.com/watch?v=7IGkdatsXs0&ab_channel=Leejoongi_globalfans
A STANDING OVATION During the concert on 15 December 2023, Lee Joon Gi sang the song, The Chosen One, from TVN's High Fantasy-Action television series and the Japanese audience enthusiastically rose to their feet to honour his amazing singing skills and his sterling performance in the series. Lee Joon Gi's acting performance and the South Korean television series, the best in television, have been lauded by the local and international media and audience.  https://www.youtube.com/watch?v=daPrItDIZmw&ab_channel=gunman4leejoongi
                                               A STANDING OVATION During the concert on 15 December 2023, Lee Joon Gi sang the song, The Chosen One, from TVN's High Fantasy-Action television series and the Japanese audience enthusiastically rose to their feet to honour his amazing singing skills and his sterling performance in the series. Lee Joon Gi's acting performance and the South Korean television series, the best in television, have been lauded by the local and international media and audience. https://www.youtube.com/watch?v=daPrItDIZmw&ab_channel=gunman4leejoongi
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                         https://www.youtube.com/watch?v=AE_XKq5Cf_w&ab_channel=ILZANpire
         https://www.facebook.com/LJGTeamPhilippines/videos/2009-lee-joon-gi-fanmeet-event-and-concert-/881533242668771/
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           https://www.youtube.com/watch?v=gYJZRfQFGUU&ab_channel=GrazieLJG https://www.youtube.com/watch?v=My75UCetJvw&ab_channel=LeeJoongi
  NO CONCERTS / FAN MEETS         https://entertain.naver.com/read?oid=109&aid=0000033790  
            
The multi-talented Lee Joon Gi, who have been holding concerts since 2006 is called ‘Asia’s King of Song and Dance. His audiences are always electrified by his sensational singing and dancing performance, which oozes non-stop energy and pure excitement from start to finish. The actor wows the audience with his flawless vocals and show-stopping dance move, and he often throws in some of the signature killer dance moves that he is celebrated for. His unforgettable stellar world-class performances leave his international audiences exhilarated and visibly moved. Lee’s epic concerts are filled with smiles, laughter and unforgettable moments. Entertaining the concertgoers with his heartfelt anecdotes, the magnetic superstar often charms the audience with his playful humour, warmth and wit. His truly one-of-a-kind charisma and irresistible charm set him apart from the rest of the performers of the entertainment world. Lee is an example par excellence of how the correct combination of professionalism, reputation, personality and charm can bring success to a brand - the Lee Joon Gi brand. More than a performer, Lee Joon Gi, who unites people through music, is a symbol of cultural exchange, and his impact and influence know no borders.                      
Lee Joon Gi, a vocal talent whose singing ability is comparable to or better than that of professional K-pop vocalists, extends his artistry not only to live entertainment and music but also the release of many many song albums.
                                                  
Lee Joon Gi is the only Korean actor to perform a song for the Olympics. He sang a Mandarin song with Jackie Chan and other Chinese singers for the 2008 Decathlon Beijing Olympics.
  https://www.youtube.com/watch?v=gYJZRfQFGUU&ab_channel=GrazieLJG https://www.youtube.com/watch?v=My75UCetJvw&ab_channel=LeeJoongi https://www.youtube.com/watch?v=gYJZRfQFGUU    Lee Joon Gi’s “LEARN KOREAN WITH LEE JOON GI” language series or textbooks, officially published in KOREAN, ENGLISH, CHINESE, JAPANESE and SPANISH, exemplifies the multihyphenate’s commitment to cultural exchange and global fan engagement. Lee’s multilingual outreach, the promotion of the Korean language to all parts of the world is unmatched by any Korean actor or celebrity, solidifying his role as a ‘cultural bridge’ between Korea and diverse global communities.
              
Since 2016, Lee Joon Gi has been the sole Korean actor with dedicated annual features on the cover of The Star Magazine and a Photobook of Lee himself underscoring his permanent cultural status and importance in Japan.
        Lee Joon Gi has also appeared in hundreds of magazines covers and countless articles since 2005 and it is impossible to even understand his phenomenal status and fame.
         
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