THE SWORD
OF
ARAMOON
THE
SPECTACULAR
EPIC WAR
IN
THE
GROUNDBREAKING
KOREAN
HIGH FANTASY
TELEVISION
SERIES
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THE PRESS CONFERENCE / PRODUCTION PRESENTATION FOR
OF ARAMOON
5 SEPTEMBER 2023    https://tv.naver.com/v/39930325  https://www.instagram.com/reel/Cwze44ayBgR/?igshid=MzRlODBiNWFlZA%3D%3D    
    Lee Joon Gi TRAINED RELENTLESSLY for his roles as EUN SEOM and SAYA (Instagram). His HARD WORK, PASSION and DEDICATION to The Sword of Aramoon should be acknowledged. Lee Joon Gi should and must be billed FIRST in the opening credits.           INTERNATIONAL AWARDS FOR ACTING PERFORMANCE AND OTHER TALENTS    Lee Joon Gi has been called 'The Legendary Hero' by Ellemen Hong Kong (2018) and praised as 'More Than Outstanding' by Waves China (2021). Cultura South Korea named him 'The Icon for Drama' in 2020. His passionate local and global fans support him in every possible way. They have sent coffee or snack trucks and catered food to his filming locations, organized advertisement support for his film and television projects and so on and so forth. For The Sword of Aramoon, they have recently annouced their many support advertisements. On 2 September 2023, Lee held an inbound Fan Meet, Be With Me, specially for his Japanese fans. Earlier in the year, on 5 May 2023, he had held another fan meeting in Japan for more than 5,000 fans. That is the reason why Lee Joon Gi is the Leading Actor for The Sword of Aramoon. ELLEMEN HONG KONG 2018  WAVES CHINA 2021  CULTURA SOUTH KOREA 2020 ICON FOR DRAMA 
  ‘BE WITH ME’ INBOUND MEETING FOR JAPANESE FANS 2 SEPTEMBER 2023
   ADVERTISEMENT SUPPORT FOR LEE JOON GI AND THE SWORD OF ARAMOON FROM
     The Sword of Aramoon, the groundbreaking Korean high fantasy war-based television series about the mythical world of Arth, stars Lead Actor Lee Joon Gi, his Leading Lady, Shin Sae Kyeong, and other main actors, Jang Dong Gun and Kim Ok Vin. Lee Joon Gi, who has been very much lauded and won many International awards not only for his acting perfomances but also other talents (USA, China, Japan, Taiwan, Singapore, Thailand) plays the TITULAR CHARACTER – Eun Seom who is The Sword of Aramoon. He also plays Eun Seom’s identical twin brother, Saya. The series speaks of the fight between good and evil - the fight between the three Chosen Ones, Eun Seom, Saya and Tanya, and the evil pair, Tagon and Taealha. The locally and globally popular multihyphenate is not only a sterling actor but also a talented martial artist, singer, dancer and model.     
Eun Seom, The Master or The Owner of The Sword, is the writer of the tale, The Sword of Aramoon. The events are seen through the eyes of Eun Seom.
In the telling of the story, Eun
Seom, The Chronicler of The Tale, clarifies the causes, processes and
aftermath of the brutal wars.
 Lee Joon Gi plays the TITULAR CHARACTER – Eun Seom who is The Sword of Aramoon as well as Saya, his identical twin brother.
It must be emphasized that Eun
Seom and Saya, NOT Tagon, are The Most Important Characters of the story.
      WHAT DOES THE SWORD OF ARAMOON MEAN?  1
The Sword of Aramoon means The
Sword belonging to THE god, ARAMOON HAESULLA.
2
Eun Seom is THE SWORD.
He is the INSTRUMENT of the
god, Aramoon Haesulla. He is the INSTRUMENT by which
the will of the god, Aramoon Haesulla, can be carried out - to destroy the
evil Tagon.
3
Eun Seom is the Master of the
Sword, i.e., he owns the sword. The sword is in his possession. The sword
belongs to him. Eun Seom is Aramoon Haesulla
or The Second Coming of Aramoon Haesulla.
   The sterling actor, Lee Joon
Gi, who plays the dual roles of identical twin brothers, Eun Seom and Saya, is
undeniably at the centrestage of the war based-series. Lee, admired for his
powerful athleticism and sensual physicality, showcases his amazing martial arts
skills and action prowess.
Performing his own stunts, Lee
Joon Gi is depicted at his most savage - as the battle-seasoned brutal Igutu
beast, the half Neanthal-half Saram Eun Seom.
   An actor like Lee Joon Gi can
only be described in superlatives. His tour de force performance in his movies and television series, fabulous
martial and action skills, powerful athleticism and sensual physicality make him the favourite actor of the global kdrama
community. Eun Seom, a first-class hero,
as portrayed by Lee Joon Gi, is idolised by men from the different tribes for his
dare-devil desperation and dogged determination to destroy Tagon’s hold on
Arthdal. No other leader in Arth is feared by his foes. And none has the
faculty of winning the affection and confidence of the 30 tribes in Arth which
he has reunited to challenge Tagon. Eun Seom is a symbol of great
courage. A celebrated hero. The number of his successful attacks gives him a name most feared in
Arth. Like an eagle watching his prey from a higher ground, the fearless and savage Igutu leader
sweeps down on his adversaries. Eun Seom is a marvel. The tireless energy, iron
endurance, great determination coupled with his cyclonic leaps and kicks make
him a force to be reckoned with in the world of Arth.                                              Saya is the older brother of
Eun Seom whom he was separated from at birth during The Great Hunt led by Tagon. Most of the Neanthals were massacred. Their Saram mother saved Eun Seom
but Saya was adopted by the Tagon, the murderer of their Neanthal father. Erroneously believing Eun
Seom to be a weakling, he, as Arthdal’s top military strategist, plans to
combine forces with Eun Seom, to dethrone the evil Tagon. When he finally
realised his brother has been crowned The Inaishingi, he was shocked and
jealous.    https://www.facebook.com/reel/1475390389954427
Once he learns that his younger brother, the Inaishingi, is the most powerful and fearsome military leader of the East, Saya's stance, attitude and demenour changes. The facial expressions of Lee
Joon Gi as Saya is stunning. He has slipped under the skin of the crestfallen
Saya whose ego has been deflated, no - smashed to smithereens. Envy, egotism and a sense of
entitlement reduce men to beasts.
The competitive Saya, would initially because of sibling rivalry, challenge his younger brother, Eun Seom to a fight. He wants to test and suppress his brother to prove that he is the better twin but it is futile. Eun Seom’s meteoric rise is inexorable and unstoppable. Saya would soon be won
over by the dogged Inaishingi. Fate and destiny would bring him to his senses.
The viewers understand Saya’s
troubled and confused feelings; they sympathize and emphathize with him.
It must be reiterated that Lee Joon Gi’s facial transformation is amazing.
The Sword of Aramoon shines a
light on the Senoir-Junior question.
Does seniority bestow
privilege, preference, importance, precedence and an upperhand to an older
person?
Does being a junior,
however talented or superior in skills, be forced to be relegated to the background?
Should juniors, who are a cut
above the rest, be suppressed because of their age?
Saya, who is overcome by ego, jealousy, a sense of entitlement and the superiority complex, unreasonably insists on discriminating against his younger twin. Senoirs are to be respected but that respect must be earned. The fact is people in Arth are dying
like flies under the rule of Tagon. In the end, Saya comes to his senses and
makes an about-turn. It dawns on him that he is part of the destined trio who
will make a difference to the future of Arth.
Together, the twins and Tanya, the High Priest, who as The Sword (Eun
Seom), The Mirror (Saya) and The Star-Shaped Bell (Tanya) will crush Tagon as
destined by the will of the gods.
Eun Seom will not only end up as the god, Inaishingi but also inherit the powers of the god, Aramoon Haesulla. Imbued with the combined powers, he will bring about a new dawn and a new era for the continent of Arth.    The global audiences are able
to see and feel Lee Joon Gi’s awesome acting, be it his intense and
raw emotions or unexpressed undercurrents of emotion. His eye energy is intriguingly impressive as his eyes show Eun Seom and Saya’s souls. His tour de force
performance as shown in the various collection of teasers and their variations
on different platforms makes the television series the most highly awaited 2023
TV show.   The eyes of Lee Joon Gi who
portrays Eun Seom and Saya are the window to their soul. The powerful eye energy
that emanates from their eyes tell us the emotions that they are feeling.
         The television series, which is set 8
years after Tagon had ascended the Arthdal throne, sees the fearsome Eun Seom
welding together a collection of disparate tribes into the fearsome Ago Union. He
rises to challenge the tyrannical king, Tagon and his overly ambitious wife,
Taealha. Eun Seom reunited the strong and determined allies from 30 tribes to form the powerful Ago Union Army. The soldiers share a sense of mission, duty and honour. His half Neanthdal-half Saram heritage enables Eun Seom to enlist the help of the physically superstrong but savage Neanthdals.      
A hero is defined as ‘a person who is admired for their
great courage, outstanding achievements, or noble qualities.’     Heroism rests on the psychological foundations of self-confidence, self-esteem and empathy. The way the heroes fight is the same: selfless, dutiful, virtuous (never for money or self-interest) and always against the odds, be the odds superior numbers in wars or the forces of nature. Courage is the key component of heroism. These define Eun Seom and Tanya.  
Saya has been appointed as the Commanding General of the Arthdal Army by Tagon to defeat Eun Seom and his Ago Union Army. Tagon is playing one twin against the other twin. In the Talmud, the question is asked, ‘Who is a hero?’ The
answer is, ‘He who has conquered his evil inclinations.’ This
describes Saya who also has other heroic qualities.
Eun Seom and Saya are the MOST important heroes of The
Sword of Aramoon.      
The heroic is always courageous
but the courageous is not always heroic. Tagon and Taealha, who may be
courageous in their own ways, are villains in the story. They are certainly not heroes nor heroic.
A simple definition of villain: A
villain is a bad person who harms other people or breaks the law.
    The latest promotional advertisement release by tvN, an Epic War video, totally sums up the wars in the Arth continent. War, which is normally
depicted in red because of the violence, bloodbath, brutality and destruction,
is reexamined in various stunning colours by Director Kim Kwang Sik and skillfully
depicted by cinematographer Choi Chan Ming. The Sword of Aramoon is splashed
with a diversity of colours: red, blue, yellow, green, black and white in its
various tints and shades.    It seems the final battle, The Battle Between Good and Evil, is played out on the level plains and grasslands of Arth, the pine forest and probably, the cliffs.  The showdown between Eun Seom and Tagon in the pine forest probably leads to the cliffs in the final moments. But they fight on level ground as shown in the close confrontation.
  The teasers released by tvN are stunning; they excite the senses. The viewers know that Director Kim is a visionary and are excitedly waiting for the high fantasy war television series to unfold starting from 9 September 2023. They are also amazed by the awesome cinematography; the tale is filmed like a movie.                                                                                                    THE WAR POSTER
There are 3
objections to the war poster. ONE EUN SEOM, THE HERO AND LEADING
CHARACTER THE TALE IS PLACED ON A LOWER LEVEL THAN THE VILLIAN
The final battle for
Arthdal is fought in on the grasslands and plains of Arth but the
final confrontation between Eun Seom and Tagon is fought on level ground, not
on sloping or slanting ground.
Eun Seom, the HERO
and the LEADING CHARACTER in the television series, is intentionally placed on
a very much lower level than Tagon, the villain in the
piece.
Tagon is villainous,
yet he is given the competitive edge over the hero. He is made to appear
to be more than superior to the heroic Eun Seom played by the formidable
multitalented actor, Lee Joon Gi.
The poster is tilted
in favour of Tagon and by extension, Jang Dong Gun.
We know from the
story that Tagon would be defeated in the end.
Eun Seom and Tagon’s
final confrontation ends in the confined space of the pine forest. It is
on level ground, not sloping ground. Even if
it ends up on the cliffs, it will be on level ground.
TWO THE HERO IS HALF-HIDDEN
Tagon faces lots of
riots and rebellions that he tried to subdue or suppress with brutality and
cruelty. Anyone who opposes him is killed. Tagon commands, ‘Kill
everyone who opposes me!’
Tagon faces a lot of
obstructions and opposition
The fearsome Eun
Seom and his loyal Ago Union army, a coalition of 30 tribes
Tanya, the High
Priest, who possesses magic powers
Saya, his adopted
son, who wants to dethrone him Mubaek, the
high-minded leader of the Daekan Forces
Taealha, his overly ambitious
queen, will physically fight him for power. There is even a
prediction that Tagon’s world would come to an end.
The most important
fact: With the combination of the powers of the two gods, Inaishingi and
Aramoon Haesulla, Eun Seom will be able to conquer Arthdal and defeat Tagon.
The question then
is: The viewers’ line of vision is obstructed. Why is that obstruction placed
in front of Eun Seom and not Tagon? Two (2) huge fallen soldiers obstruct the
view of the onlookers while Tagon is standing clear of any obstacles.
Even from an
artistic perspective or viewpoint, the two soldiers seem much bigger than
necessary.
Eun Seom, the
Leading Character or handsome HERO is blocked from view. Isn’t this poster
biased?
Suggestion Why not move the helmeted man and the
fallen soldier to the front of Tagon. Or move them elsewhere. Now, how do you feel? THREE THE HERO BLENDS WITH THE BACKGROUND
The Wardrobe
Department has dressed Eun Seom in a handsome blue-tinted war attire but the
colour seems to to be faint and faded or washed off his clothes in the
poster. (The Wardrobe Department must be lauded for designing the
beautiful clothes for the heroes and the villains. The details are
astonishing.) Eun Seom seems to
have blended with the background of greyish figures while Tagon can be easily
seen. Tagon stands out. Is that even unbiased? Inspite of all
these, Eun Seom still looks majestic and regal. Below is a truer picture of the situation.  updated                    But what about Eun Seom and
Saya’s love for Tanya? Eun Seom has won the war and successfully concluded what
he had set out to do. He has vanquished the evil villains and has taken Arthdal, the final city in his list of conquests.
We aren’t sure about the love
triangle but it will be heartbreaking. Tanya can only choose one man. Destined for greater things, Eun Seom would
probably give her up and ride off into the sunset to a new series set in
the future, perhaps in the modern world. We are preparing our box of tissues. The writers must be lauded
for their splendid story. We are yet to be told the details and the twists and
turns of the tale but we are waiting to be surprised even more.
 The Sword of Aramoon, which
is produced by Studio Dragon, is directed by award-winning director Kim Kwang
Sik and written by award-winning writers, Kim Young Hyun and Park Sang Yeon. The
television studio also has other award-winning crew in its employ: Photography
Director / Cinematographer Choi Chan Ming, Lighting Director You Seok Moon, Music
Composer Kim Tae Seong, Costume Director Cho Sang Kyung and Art Director Cho
Hwa Sung.
 The Saturday-Sunday
television series will premiere on tvN, TVING, Disney Plus, Hulu and Star Plus
on 9 September 2023 at 9:20 p.m. KST.
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