LEE JOON GI
IS
THE NEW
CHILSUNG CIDER
BRAND AMBASSADOR
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 The Chilsung Cider advertisement
throws some light on why Lee Joon Gi is chosen as the brand new ambassador of
CHILSUNG CIDER, the iconic beverage brand. 
Since its launch in 1950,
Chilsung Cider has been the representative drink of Korea. In the late 1990s,
Lotte Chilsung grew to be largest beverage company in Asia, holding 35% of
the domestic market share. It is Korea’s No.1 original carbonated beverage. It
celebrated its 70th anniversary last year.
Lee Joon Gi’s commanding and permanent presence in the competitive showbusiness industry matches Chilsung Cider’s dominance and longevity in the booming beverage industry. The iconic megastar has just celebrated his 40th birthday and 20th debut anniversaries. Ever since Lee’s launch into fame and popularity in 2005 with The King and The Clown, the multihyphenate superstar has made many major inroads in global showbusiness. Lee’s global fans celebrated the
anniversaries with remarkable and impressive aplomb. Prominent advertisements
featuring Lee were everywhere in the month of April and even extending to May in Seoul – in the busiest
subways & leading shopping malls; on buses, pillars, street furniture,
billboards on buildings along major roads; in distinguished newspapers &
online magazines. Fans also made many charitable donations and carried out
humanitarian projects in his name not only in South Korea but also in the fans’
home countries. None could have missed the fact
that only an outstanding and influential global superstar like Lee Joon Gi would
be been blessed with such overflowing and enduring love, loyalty and respect.
The popular, famous, well-respected
and beloved superstar, a ball of sunshine in the lives of his fans and
audience, is thus, the perfect brand ambassador for Chilsung Cider.
The pure and clear non-alcoholic Chilsung Cider,
which has a cool, refreshing taste, is everyone’s natural choice to pair with
all kinds of meals, including meat.
  Lee Joon Gi’s New Commercial for Chilsung Cider - Home Camping
“On a fine day like this,
camping at home is the way to go. For camping at home, meat is the way to go.
With meat, Chilsung Cider is the way to go. A delicious meal isn’t complete
without this freshness. {It’s perfect!} Chilsung Cider.”
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