LEE JOON GI
DESERVES
THE DAESANG
DESERVES
THE DAESANG
  |
RUMOURS OR REALITY?
SBS Daesang Nominees
(Fr l) Kim Rae Won,
Jo Jung-suk, Jun Ji-hyun and Han Suk-kyu
(fr.
L) Han Suk-kyu, Kim Rae Won and Lee Joon Gi
It was
rumoured that Lee Joon Gi’s name had been taken off the nomination list for the
Daesang award for the year-end 2016 SBS Drama Awards. It seemed the nominees were Kim Rae Won, Jo Jung-suk, Jun Ji-hyun and Han Suk-kyu. And then another
piece of news appeared. The new nominees are Lee Joon Gi, Kim Rae Won, and Han
Suk-kyu. So far, SBS has not made an outright announcement.
The
award show would be held on New Year’s Eve, 31 December 2016.
Every year, the drama awards shows of the various South Korean broadcasting
stations become a perfectly fascinating and entertaining spectator sport for all
the viewers. This year who emerges as the top winner at the SBS show remains
to be seen.
 
2016 is
Lee Joon Gi’s year. Lee Joon Gi should be crowned and be awarded the Daesang.
Anyone
who argues that Lee Joon Gi should not be nominated for and presented with
the Daesang because of the so-called ‘not so high’ ratings for his drama, Moon Lovers – Scarlet Heart: Ryeo (compared
to KBS2’s Moonlight Drawn By Clouds and the more highly rated SBS dramas), ought
to have their brains examined for the fragility of their logic.
The
pertinent question asked is: ‘Is the
Daesang an award for the popularity of a drama or for the acting ability and
the performance of an actor?
Some
people have a superficial understanding of the traditional Rating System. They are blind to the reality or are just plain ignorant or perhaps, are too
pig-headed to see the truth. They allow manipulative people and other
misguided people to pull the wool over their eyes.
Anyway,
to the educated, perceptive and discerning mind, the traditional drama index*
is an unreliable gauge to measure the worth and the popularity of a drama, what
more, the acting ability / performance of an actor.
Other
data should be taken into consideration when awarding the Daesang.
Lee
Joon Gi’s South Korean and global fans will certainly bristle with
incredulity and be justifiably outraged if he is not nominated and given the
Daesang for his awesome performance in the spellbinding drama. Will it then
be a bitter pill for the ‘two doctors’ to swallow if the Fourth Prince, Wang
So, takes the crown? No one, not even the other drama stars,
should grudge Lee Joon Gi his moment of triumph.
|
REPORTS AND STATISTICS
 |
DOMESTIC DRAMA RANKINGS
(AGB NIELSEN & TNmS)
MLSHR versus MDBC
|
LEE JOON GI
A CUT ABOVE THE REST 
Let me state my argument immediately: it is high time that we
express our appreciation for AMAZING actors like Lee Joon Gi and ignore the ratings
systems. Lee is a sterling actor and has better achievements compared to the
other actors who are vying for the top award, The Daesang.
Every thinking adult, without resorting to the drama
ratings, can determine at once that KBS2's Moonlight Drawn By Clouds and the other SBS dramas are nowhere as compelling
as Moon Lovers – Scarlet Heart: Ryeo. They can also point out that Lee Joon
Gi is a a far superior actor than Park Bo-Gum, and Lee’s performance is also by
far, better than that of the other SBS actors.
There is a common misconception that the traditional AGB Nielsen
and TNms TV ratings are an accurate picture of drama popularity. The thinking public
have issues with its accuracy and potential bias. It is nothing short of shocking that certain groups of adults still believe in the accuracy of such
ratings in defining the worth of an actor!
For those who want to have a clearer picture
of the ratings system should read the discussion in the Soompi site. The grasp of the situation may demand some
measure of sophisticated understanding of the rating systems.
https://forums.soompi.com/en/topic/5154-lee-joon-gi-%EC%9D%B4%EC%A4%80%EA%B8%B0/?page=1550
*Read
|
CONTENTS POWER INDEX
(CPI)
MLSHR versus MDBC
|
CONTENTS POWER INDEX (CPI)
Not every popular actor is a sterling actor,
but every time, there is a poll, besotted fans inevitably cling to their
favourite actor. Is
polling an indicator of popularity? Don’t even mention polling to critical
thinkers. Like what such thinkers would say, ‘It’s like opening a can of
worms!’
If the executives of the broadcasting station already know what they are looking for, why is it so difficult to decide?
Can the Contents Power Index (CPI) be of any use in the decision? Perhaps, in a
way. Even if one has a nagging doubt that it may not accurately reflect the
situation, it is at least, more accurate than the other rating system.
Some Kdrama viewers may not know that the
Contents Power Index (CPI) was developed in 2012 by CJ E & M, an
entertainment company with the media rating company, Nielson Korea. The
results are announced weekly. Nielson
Korea is also involved in the traditional ratings system.
CJ E & M analyses data captured on a
wider basis to determine the popularity of TV shows based on buzz rankings involving social media,
direct search rankings on portal websites and Internet news subscription
rankings.
SBS’S MOON LOVERS – SCARLET HEART:
RYEO
IS CROWNED
THE MOST INFLUENTIAL TELEVISION SHOW
(CJ
E & M CORPORATION)
 
According to KPop Herald, SBS’s Moon Lovers
– Scarlet Heart: Ryeo ‘was crowned the
most influential television show for the first week of September’. The data was announced by the CJ E & M Corporation.
Moon Lovers – Scarlet Heart: Ryeo premiered on 29 August 2016 with the
national viewership ratings of 7.4 %
compared to the highly popular Moonlight Drawn By Clouds (18.8%) which
later broke through the 20% rating mark.
Despite the so-called ‘not so high’ ratings,
the drama, Moon Lovers – Scarlet
Heart: Ryeo took first place with a record of 294.3 Contents Power Index
(CPI)*, even surpassing KBS2’s Moonlight Drawn By Clouds (274.4). MBC’s
hit variety show, ‘Infinite Challenge’ was in 4th place. The data,
for the first week of September (29.08.16 – 04.09.16), was released on 12
September 2016. (source: The KPop Herald / Yibada 16 September 2016)
The announcement must be highlighted as it
seemed rather controversial. The AGB Nielsen & TNmS TV ratings for KBS2’s Moonlight Drawn By Clouds were more
than double the TV ratings of SBS's Moon Lovers – Scarlet Heart: Ryeo, and yet the
latter was able to beat its rival soundly in the CPI ratings. These
conflicting ratings reports seem to be rather interesting.
However, what must be noted is the fact that
Moon Lovers – Scarlet Heart: Ryeo has been consistently rated either 1st or
2nd on CPI.
The viewership ratings of SBS’s Moon Lovers
– Scarlet Heart: Ryeo, in South Korea were decent and had continued to rise,
though slowly, against stiff competition from the KBS2 drama, Moonlight Drawn
By Clouds which had quite high ratings throughout. The ratings for Moon
Lovers – Scarlet Heart: Ryo reached its highest nearing the end of its
broadcast period, and the drama was the top drama among the other dramas on
the other South Korean channels.
The 15.11.16 Yonhap news reported that Moon
Lovers – Scarlet Heart: Ryeo topped
the CPI list with 279.5 following the broadcast of its final episodes.
So, do we have to take the drama war between
the various broadcasting stations that seriously?
Other than the CPI or the traditional
ratings index, other data have to be factored into the analysis for the
‘drama popularity’ and 'actor popularity' ratings.
|
CONTENTS POWER INDEX
(CPI)
MLSHR versus The Other SBS Dramas
|
THE SBS DRAMAS
Perhaps, SBS should instead concentrate on
comparing the various dramas under its big umbrella.
If the reports are correct, the dramas
which are in competition with Moon Lovers - Scarlet Heart: Ryeo are Doctors (Kim Rae Won), Jealousy
Incarnate (Jo Jung-suk), Romantic Doctor, Teacher Kim (Han Suk-kyu) and The
Legend of the Blue Sea (Jun Ji-hyun).
Other than MLSHR, only two other dramas are completely aired in 2016 - Doctors and Jealousy Incarnate.
The final episodes of the other two dramas 'Romantic
Doctor, Teacher Kim' and 'The Legend of the Blue Sea' would be aired in January
2017. Should the lead actor / actress be even considered for the Daesang in
such a situation? Shouldn’t they be considered for the 2017 awards?
MLSHR / DOCTORS / JEALOUSY
INCARNATE
CONTENTS POWER INDEX
(CPI)
Moon Lovers – Scarlet Heart: Ryeo was
placed first and registered a total of 294.3 points in the first week of
September.
If the figures are compared, Doctors (which
was aired before Moon Lovers – Scarlet Heart: Ryeo) loses to Moon Lovers – Scarlet Heart: Ryeo in terms of points.
According to Soompi’s report on 25 July
2016, SBS’s Doctors had taken the top spot in the weekly CPI rankings. It
recorded a total of 264.7 points for the second week of July (11 – 17 July),
which was below MLSHR’s highest rank. The CPI ranking points for Jealousy Incarnate were also lower than those for MLSHR.
Moon Lovers – Scarlet Heart: Ryeo topped
the CPI list with 279.5 following the broadcast of its final episodes,
according to Yonhap news on 15.11.16.
|
FOOD FOR THOUGHT
DATA FROM
THE VARIOUS DRAMA WEBSITES
 
There is a phenomenal number of comments on Lee Joon Gi’s
performance and on MLSHR from the various drama websites. It is difficult to
determine the nationalities of those making the comments. They could be South
Koreans but probably, many are global viewers.
Some of the data have been tabulated below but how would one
interpret the figures in the tables? The
comments are, in large measure, a response to the drama. It has been argued that
the more comments or the more buzz produced by a drama, the better the
drama.
The data below are taken from two drama websites on the
Internet, namely Soompi and Asian Wiki, as the sites have
comprehensive data of viewer comments on South Korean dramas.
The data in the tables show the number of comments about the more
popular SBS dramas, namely, Moon Lovers – Scarlet Heart Ryeo, Doctors,
Jealousy Incarnate, Romantic Doctor, Teacher Kim (Incomplete) and The Legend
of the Blue Sea (incomplete).
In the argument to show why Lee Joon Gi should be the Daesang of
SBS, the very popular dramas from KBS2, Moonlight Drawn By Clouds and
Descendants From The Sun are also included in the comparisons. This is because the dramas of the
actors, Song Joon Ki (Descendants From The Sun) and Park Bo-Gum (Moonlight
Drawn By Clouds) are more highly rated than Lee Joon Gi’s drama, Moon Lovers
–Scarlet Heart: Ryeo.
Based on the data for the various dramas shown here, Moon Lovers –
Scarlet Heart Ryeo, has a phenomenal amount of buzz. It is reasonable to
assume that only the most excellent drama generates a phenomenal amount of buzz or the most amount of buzz.
When a drama has a lot of viewers talking excitedly or
passionately about it, it only serves to show the overwhelming enthusiasm and
excitement of the crowd, even if some of the comments are negative. These are
not the only sites that show how popular MLSHR is. Many other sites including
the video streaming sites show the popularity of MLSHR.
There are thousands upon thousands of comments from the audience in some sites. For some of the more exciting or interesting episodes of the 20-episode drama, there are over a thousand comments for each episode!
In certain sites, if the comments are too negative,
non-constructive or vicious, one raises the question of the critics’ motives.
Has the mud-slinging been carried out because the drama, Moon Lovers - Scarlet Heart Ryeo could be a hot / real competitor against their
favoured drama, or could the awesome actor, Lee Joon Gi, be a real threat to their favourite actor?
However, there is another convincing explanation. If the drama is
being criticised viciously, it means that the drama is worthy of the viewer’s
attention and time. A drama that is deemed inferior or mediocre would not be
panned so viciously by viewers.
Look at all the sites where the dramas discussed are awful or have
low viewer rates. The dramas are already
knocked out in the first place and down for the count. The drama sites look like a graveyard. The only person discussing them is probably the person
employed to write about them; being both the contributor of the post and the
commenter!
But, of course, all over the Internet and in all neutral drama
sites, professional websites, drama streaming sites, one can read a lot of
opinions in favour of Lee Joon Gi and his drama, Moon – Lovers Scarlet Heart:
Ryeo.
Despite Park Bo-Gum and Song Joong-ki’s dramas being rated highly
as compared to Lee Joon Gi’s drama Moon Lovers –Scarlet Heart: Ryeo, there is
a significantly lower number of people talking about them. It is apparent
that Park and Song’s dramas are ludicrously overrated.
In fact, Lee Joon Gi and his drama, MLSHR, have overshadowed the two KBS2 actors and their dramas in terms of the online buzz and the
number of favourable comments.
The passion and the enthusiasm of the viewers and the astounding
number of comments serve to show the anomalies in the rating systems. And inevitably, they reflect positively on Moon Lovers – Scarlet Heart:
Ryeo as they show that the drama is the most excellent and hottest drama based on the phenomenal amount of social media buzz generated.
The other SBS dramas, Doctors and Jealousy Incarnate have also
failed to generate as much buzz as Moon Lovers – Scarlet Heart: Ryeo.
The other two dramas, Romantic Doctor – Teacher Kim and The Legend of
the Blue Sea have not even finished airing. Are the leading actor / actress
in line for the award too? They and their dramas have also not produced the expected
buzz.
All the SBS dramas mentioned here really cannot compete with Moon
Lovers – Scarlet Heart: Ryeo. And none of the lead actors of those dramas
have received the kind of glowing and critical domestic and universal praise
lavished or heaped on Lee Joon Gi for his acting prowess.
Moreover, one or two of the names of the SBS thespians are hardly
known around the world.
South Korea and SBS should have pride in its cultural
achievements – of having produced such an amazing star like Lee Joon Gi. SBS
must present the Daesang to Lee Joon Gi this year. Lee’s performance is the
most memorable and extraordinary of all time, and MLSHR is the most spectacular drama of 2016.
Ratings are not that important. If ratings are so important, then
SBS should have, in 2008, presented Lee Joon Gi with the Daesang for his drama,
Iljimae, whose highest rating was
31.4%. Instead the Daesang went to the 21 year old Moon Geun-young. The
highest rating for her drama, Painter
of the Wind was only 16.1%.
Iljimae
This year, Lee Joon Gi has been critically acclaimed for his
performance in Moon Lovers- Scarlet Heart: Ryeo and if he is not presented
with the Daesang, would the world think that SBS is prejudiced against Lee
Joon Gi? Should there be a miscarriage of justice, plenty of fans would never
forgive SBS, even if they don’t air their grievances afterwards.
|
Updated
THE AGB NIELSEN & TNmS
RATING SYSTEMS SHOULD NOT BE USED TO
DETERMINE THE DAESANG
Kim Kyu-Tae
Lee Joon Gi, and Moon Lovers – Scarlet Heart:
Ryeo (MLSHR), which is helmed by the director Kim Kyu-Tae, have made a splash in many parts of the
globe. Lee and the drama’s international fan base have expanded quite
astoundingly.
Peoples of all nationalities in different
countries across the world, who have watched the drama, are awed not just by
the drama itself but also by the incredible acting of Lee Joon Gi.
But the fans and admirers of Moon Lovers –
Scarlet Heart: Ryeo have the satisfaction of knowing that although Moonlight
Drawn By Clouds may have done well on the home front, it is nothing to speak of
in the international arena.
The KBS2 drama has been very much overshadowed by SBS’s Moon Lovers – Scalet Heart: Ryeo and cannot compete on the international sphere. Acceptance by the global audience is the recognition of the high quality of any drama. The reception of the other SBS dramas by the overseas audience is not that impressive either.
These snippets of important information have provided all the viewers, especially fans and admirers of Lee Joon Gi and his
drama, Moon Lovers – Scarlet Heart: Ryeo, a revealing insight into the nature
of ratings problem.
The TV ratings are not a reliable gauge of drama popularity nor an actor’s capability.
Therefore, it would be an injustice and a cause for concern if the
South Korean traditional drama ratings were to be used to define ‘The
Daesang’ winner. Enough said about the traditional ratings index for now.
|
LEE JOON GI
THE MOST POPULAR TV ACTOR
(GOOD DATA CORPORATION)
According KPop Herald’s 08.11.16 report,
Lee Joon Gi has been voted ‘The most
popular actor in a TV series’ based on the data compiled by Good Data
Corp, an analytics company.
Good Data Corp compiles a list of popular
stars from the analyses done on the data gathered from popularity polls and
surveys.
Lee Joon Gi, the top star in the South
Korean drama and entertainment industry has also been described as ‘No 1 For The Most Buzzworthy TV
Appearance’ (Soompi), ‘The Most
In-Demand Star’ (iTechPost) and ‘The
Star Viewers Want To See Most’ (allKPop) by the various internet writers.
Lee Joon Gi is ranked the Number One South Korean as
he has turned in a spectacular and mesmerising performance as the
cold-hearted but vulnerable Fourth Prince, Wang So in his 2016 drama, ‘Moon
Lovers – Scarlet Heart: Ryeo’.
Lee Joon Gi is critically acclaimed for his
vulnerable and emotional performance and has being singled out for lavish praise
not only by the domestic and international audience but also by the press and
critics. It is undeniable that Lee Joon Gi loses himself in the role of Wang
So and is synonymous with Wang So.
‘Awesome’ is one of the best adjectives to
describe Lee Joon Gi’s acting prowess.
Lee Joon Gi is the most recognizable actor from SBS’s line-up of South Korean lead actors and the most compelling South Korean actor, and especially so in 2016. In response to being the highest ranked, a representative of Lee said, “Lee Joon Gi is getting very favourable reviews from a number of different public opinion polls. It is all due to the public‘s love for him. Lee is very touched by the support he is getting and he has promised to express his gratitude to his fans on his tour across Asia.” |
THE
GRAND AWARD
OF
KOREA
GLOBAL BRAND AWARDS
(KOREAN
ASSOCIATION OF
MARKETING
CORPORATION)
 
According to Naver, ‘the SBS drama, Moon Lovers – Scarlet Heart: Ryeo (MLSHR)
has won the Grand Award of Korea Global Brand Awards in recognition of its
role in the cultural exchange between China and Korea.’
The award is presented by the Korean
Association of Marketing Corporation since 2013 to acknowledge the
contributions to the cultural exchange between Korea and China.
MLSHR has been acknowledged to be the Hallyu
ambassador in leading K-culture in China. The great Hallyu buzz that the drama has created in
China has solidified K-culture’s grip on the Chinese audience.
|
LEE JOON GI’S SOUTH KOREAN FANS
MLSHR
THE FIRST PLACE
IN AUDIENCE RATING
FOR ITS LAST FEW EPISODES
 
Those who have reservations about Lee Joon
Gi and Moon Lovers’ popularity would be blown away by the fact that his drama
recorded the first place in audience ratings for its last two episodes beating
the other 3 Kdramas that aired at the same time.
On 1 November 2016, Lee Joon Gi hosted an
event to celebrate the final episode (Episode 20) of his drama, ‘Moon Lovers
– Scarlet Heart: Ryeo with his South Korean fans and the admirers of his
drama. He expressed, on his Instagram post, his surprise over the
overwhelming numbers of fans and admirers (10, 000 people) who had applied to
watch the drama with him.
Out of the ten thousand people, only 598 lucky people were chosen to watch the drama with Lee Joon Gi.
The ratings for MLSHR reached its highest on that day
and MLSHR was the top out of the 4 dramas of the different broadcasting stations.
If this is any indication, it only serves
to show that Lee Joon Gi is very, very popular in South Korea.
   |
LEE JOON GI’S POPULARITY
SOUTH KOREAN FAN MEETS
 
It seems that Namoo Actors, Lee Joon Gi’s agency, has been in
the midst of busily arranging international Fan Meets as his global fans in
North America, China including Hong Kong, Japan, Taiwan and Thailand have
been clamouring for his attention and have passionately demanded that he
travels to meet them in their home countries.
Lee recently kickstarted his Asia
Tour with two fan meets in Seoul, South Korea. The purpose was to meet up
with his fans and to thank them.
It was reported by KPopHerald that the 1,400 tickets of his
03.12.16 fan meet were instantly snapped up in 52 seconds after it went on sale on
Interpark! Lee is
reported to be even more popular than Song Joong-ki and Park Bo-gum.
Subsequently, Lee’s agency, Namoo Actors was compelled to hold
another fan meet on 04.12.16. Both meets were held at the Gyedang Hall, Sangmyung
University in Seoul.
The huge success of the Seoul fan meets shows Lee's enormous popularity in his home country.
Lee Joon Gi has recently divulged that it takes him at least
one month to prepare for his fan meets.
         |
REPORTS AND STATISTICS
 |
LEE JOON GI
THE TOP
of
THE TOP TEN GLOBAL KSTARS
(STAR SEOUL TV)
Lee Joon Gi is ranked First in Global K Stars ranking.
 
Lee Joon Gi has the competitive advantage of
being recognised as an actor most favoured by the global audience.
Star Seoul TV (SSTV) has developed a *Global
Hallyu K-Star ranking system for the South Korean or Hallyu stars who are
active on the domestic and international stage. It is based on domestic
popularity, various global data sources, including search engine popularity.
According to KpopStarz (02.11.16), SSTV
announced its weekly ranking of K stars for the third week of October (17-23
October 2016). Lee Joon Gi, the leading actor in Moon Lovers-Scarlet Heart:
Ryeo ranks Number 1 (ONE) out of the top 10 South Korean stars on the list.
This list speaks for itself. It is clear
evidence of Lee Joon Gi’s acting capabilities in Moon Lovers-Scarlet Heart:
Ryeo and his strong domestic and international presence and popularity.
The positive impact of Lee Joon Gi's drama Moon Lovers
– Scarlet Heart: Ryeo shows that Lee (and his drama) is far superior to the other award contenders. SBS must concede that the other thespians do not measure up to Lee Joon Gi's standard. Lee Joon Gi merits the Daseung award.
Lee has a great impact not only in China
including Hong Kong but also in the North and South America, Taiwan,
Australia, the Middle East and South-east Asia. No actor in the list can compare
to him.
Other than his Korean drama, Lee Joon Gi has
claims to many other achievements throughout 2016:
Chinese Movie - Never Said Goodbye Lotte Duty Free KWeb Drama - First Seven Kisses Asian Tour (South Korea / Japan Fan Meets) Innumerable Magazine Photo Shoots Album - Thank You Running Man (Guest) Etc.
*The Global K Star Ranking is based on the analysis of data from: Baidu, the
biggest portal site in China; ‘123 Fans’, the Star voting site, China; Weibo Star Power Chart; and the search frequency for the star and
the number of their visits to the various portals.
|
LEE JOON GI
THE MOST SEARCHED KOREAN ACTOR IN
SINA WEIBO
(HANKYUNG)
According to *Yibada, Hankyung reported that Lee Joon Gi topped
the list of ‘The Most Searched South Korean
Actor’ in Sina Weibo.’
Hankyung is the website of the Korean national
business paper, The Korea Economic
daily.
Sina
Weibo is a Chinese microblogging website that is akin to a hybrid of
Twitter and Facebook. It is one of the most popular sites in China and frequented
by over 30% of internet users.
(*Yibada
- 21 September 2016)
|
LEE JOON GI
(NUMBER ONE)
THE TOP ACTION STAR
(Showbiz Korea)
According to
Showbiz Korea (05.12.2016), the members of its audience have chosen Lee Joon
Gi as South Korea’s Top Action Star although South Korea has other
international action stars like Rain and Lee Byung-hun.
Lee Joon Gi is said to have showcased ‘many action moves and wowed everyone with his action sequences in
Moon Lovers – Scarlet Heart: Ryeo’.
Lee Joon Gi's action moves
Lee Joon Gi in ‘Moon Lovers - Scarlet Heart: Ryeo’
Bazaar Show (China) has also hopped on the bandwagon to
find out more about Lee Joon Gi’s astounding martial arts skills.
The host of the show requested that Lee demonstrate his amazing
staff fighting skills that were showcased in Moon Lovers – Scarlet Heart: Ryeo.
Lee Joon Gi is requested to demonstrate his awe-inspiring martial arts skills
that he had used in ‘Moon Lovers - Scarlet Heart: Ryeo
But what was unexpected was that even Milla Jovovich, a world
famous and critically acclaimed action actress, had gushed over Lee Joon Gi’s awesome martial
arts skills!
In the video clip below, she
waxes lyrical about Lee’s incredible spinning kicks. His fans understand
immediately what she is referring to – his tornado kicks!
Milla Jovovich Talks About Lee Joon Gi
in
VOGUE Korea
 
(snippets from the interview)
'In this movie, a Korean actor, Lee Joon Gi, made an appearance. I
saw the picture taken at the filming site. How was the chemistry?'
'We shot a very important scene once and he was incredible! His
martial arts skills were amazing too. So he did most of his stunts himself. He
was affectionate (friendly) in normal circumstances but he kept moving non-stop
like a machine when the camera started to roll. He is a very talented actor.'
Translated by elly@JGfamily
05.01.17
https://www.facebook.com/notes/jgfamily/170105-milla-talks-about-joon-gi-in-vogue-korea/1489416014420098
 
https://www.youtube.com/watch?v=879ZYwm51rs
Resident Evil: The Final Chapter - "Alice Returns" Featurette
In the video
clip at 1:19 / 1:45 in Resident Evil: The Final Chapter - "Alice
Returns" Featurette, Milla Jovovich mentions ‘The actors are so amazing’, and Lee Joon Gi appears on the screen.
For Milla
Jovovich, a beautiful, talented and amazing world-famous actress who has done
her own incredible stunts in several Resident Evil movies, to describe Lee Joon
Gi in this way - ‘an amazing and very talented actor’, really means Lee is
remarkable.
How many
South Korean actors have been described with such enormous enthusiasm and accorded
so much genuine and respectful recognition by globally famous people?
|
THE FANS
OF LEE JOON GI
THE WORLD IS WATCHING
  
There is an unprecedented passionate and enthusiastic global response
to the South Korean star, Lee Joon Gi and his drama, Moon Lovers – Scarlet Heart Ryeo.
|
NUMBER 1 (ONE) KDRAMA
IN
MALAYSIA AND SINGAPORE
ONE Astro Channel 393
73% VIEWERSHIP
 
SBS’s latest period drama, Moon Lovers
Scarlet Heart: Ryeo, which is known as Scarlet Heart in Singapore and
Malaysia, garnered 73% of the viewership on Channel One (ASTRO) out of the
four Korean channels in Malaysia and Singapore. This is an exceedingly highly
percentage.
Channel ONE, also called One TV Asia,
delivers 24-hours of Korean entertainment series, variety and music
programmes which are supplied by SEOUL BROADCASTING SYSTEM (SBS).
According to a HelloKPop report based on
ONE TV Asia news, the drama ‘has attained new heights with Scarlet Heart
being named the top-rated and Number One South Korean drama series in
Singapore and Malaysia.’
What was most astounding but was music to
the ears of all of Lee Joon Gi’s fans was that Moon Lovers Scarlet Heart: Ryeo had
also surpassed the ratings of KBS2’s Descendants Of The Sun, SBS’s Doctors
and KBS2’s Moonlight Drawn By Clouds in Malaysia and Singapore!
Since Moon Lovers – Scarlet Heart: Ryeo is
supplied by SBS to Malaysia and Singapore, the ratings for
MLSHR in these two countries should also be considered in the selection of the
recipient of the Daesang.
In another report, Virginia Lim, Senior Vice
President and Head of Content, Production and Marketing, Sony Pictures
Television Networks, Asia said, ‘The outstanding ratings bear testimony to
Scarlet Heart’s strong appeal to fans of both Korean and Asian dramas in the
region.’
‘… no.1 South Korean
drama series in Singapore and Malaysia. It has also surpassed the ratings
of Descendants of The Sun, Doctors and Moonlight Drawn By
Clouds!’
‘… dominating with a 73
per cent share among the four Korean General Entertainment channels.’
Scarlet Heart Ryeo Dominates TV Ratings In Malaysia, Singapore |
THANK YOU ASIA TOUR
SINGAPORE
MUSIC FESTIVAL
04 MARCH 2017
(7:00 - 9:00 pm)
   |
SBS’S MOON LOVERS – SCARLET HEART:
RYEO
2.4 BILLION VIEWS
YOUKU
   
SBS’s historical-fantasy- romance drama, Moon
Lovers – Scarlet Heart: Ryeo, ‘has 2.4
billion cumulative views on China’s biggest video platform, Youku’
according to Wikipedia.
Previously, Namoo Actors, Lee Joon Gi’s
management company, announced that the drama had surpassed 2 billion views at
its 18th episode. (KPop Herald – 26.10.16).
It is a milestone for the 20-episode SBS drama.
Updated 30.12.16 Now, according to Youku, it is 2.5 billion views. 
THE MOST EXPENSIVE DRAMA SOLD
Moon Lovers: Scarlet Heart Ryeo is
reported to be the most expensive Kdrama sold to China. In fact, it was sold to
Youku, the Chinese broadcasting company for $400,000 per episode. The total
sum is a whopping $8 million.
The star’s reputation is important and it
is not surprising that the drama viewership skyrocketed and gained immense popularity
not only in China but in many parts of the world due to the sterling
performance of Lee Joon Gi.
One of the most popular K-dramas of
2016, KBS’s Descendants of the Sun, only sold for $250,000 per
episode.
So, what does this show? It just proves the
Lee Joon Gi’s reputation precedes him, and Lee Joon Gi’s popularity is so much
greater than that of Song Joong-ki!
 |
NUMBER 1 DRAMA
(KKTV)
TAIWAN
LEE JOON GI
BEST ACTOR OF THE YEAR 2016
KKTV TAIWAN
An International Award
 
The drama is also ranked Number 1 in live
show clicks on KKTV, the Taiwan VOD service site.
  
Since MLSHR has topped the ratings in Taiwan, Lee Joon Gi will
also bring his Asia Tour to Taiwan to thank his Taiwanese fans for their
support.
His Taiwan Fan Meet would be held at the Taipei International
Convention Centre on 08. 01. 2017.
THANK YOU ASIA TOUR
Taiwan
INCHEON INTERNATIONAL AIRPORT
DEPART FOR TAIPEI 07.01.2017            
Lee Joon Gi Was Mobbed By Hundreds Of Screaming Taiwanese Fans
ARRIVAL AT TAOYUAN INTERNATIONAL AIRPORT
TAIPEI
07.01.17
  
Lee Joon Gi
shook his shoulders excitedly at the prospect of seeing his screaming fans
https://www.youtube.com/watch?v=ppZ6DZDFCOs
Fans waited for hours at Taiwan Taoyuan International Airport 
PRESS CONFERENCE
TAIPEI
07.01.2017
 
LJG was told that the tickets
for his 08.01.17 Taipei Fan Meet were sold out
Press Event
THANK YOU ASIA TOUR
TAIWAN
LEE JOON GI’S 08.01.17
TAIPEI FAN MEET
TICKETS - SOLD OUT
        
Lee Joon Gi
guested on IU’s show on 07.01.17
and she returned the favour by appearing on
his show on 08.01.17.
 
Lee Ji-Eun’s (IU) show - 07.01.17. Lee Joon Gi and IU re-enacted
the heartrending black cloak-and-rain scene from Moon Lovers - Scarlet Heart: Ryeo 
Lee Ji-Eun’s (IU) show 07.01.17
Updated 08.01.17
Updated 09.01.17
    |
THE TOP DRAMA
LeEco TV
HONG KONG
 
In Hong Kong’s LeEco TV, Moon Lovers –
Scarlet Heart: Ryeo also stayed on top of the Kdrama ranking charts*.
Lee Joon Gi has no wish to disappoint his Hong Kong fans so he will also have his Fan Meet in Hong Kong to thank his fans for
their unstinting support.
 
INCHEON INTERNATIONAL AIRPORT
DEPART FOR HONG KONG
21.01.2017
       
ARRIVAL AT
HONG KONG INTERNATIONAL AIRPORT
21.01.2017
                     
CONGRATULATORY MESSAGES / FLORAL STANDS / GIFTS
FAN MEET VENUE                                   |
POPULARITY IN JAPAN
THANK YOU ASIA TOUR
 
It was reported by PopHerald that the drama ‘Moon Lovers –
Scarlet Heart: Ryeo has also gained popularity in Japan.
It is not surprising as Lee Joon Gi has always been popular in Japan. He would be in Japan from 21.12.16 to 24.12.16 for
his fan meets. His Asia Tour will
bring him to Nagoya (21.12.16), Osaka (22.12.16) and Yokohama (24.12.16).
Before that, Lee Joon Gi would be in Japan
on 13.12.16 for the premiere of his movie, Biohazard 6: The Final (Resident
Evil: The Final Chapter).
 
NAGOYA, JAPAN
FAN MEET
21.12.16
  
20.12.16: Leaving South
Korea For Japan - Airport Fashion
Fans at Gimpo Airport, Seoul
NAGOYA
       
OSAKA, JAPAN
FAN MEET
22.12.16
   
YOKOHAMA, JAPAN
FAN MEET
24.12.16
 |
NORTH AND SOUTH AMERICA
FIVE (5)
FAVOURITE KOREAN ACTORS / ACTRESSES / DRAMAS REVEALED
American
Consumer Survey
 
FAVORITE KOREAN ACTORS
FAVORITE KOREAN ACTRESSES
FAVORITE K-DRAMAS
“SCARLET
HEART: GORYEO”
“W“
“Cinderella and Four Knights”
(DRAMA FEVER)
Many North and South Americans watch MLSHR
through the global video platform DramaFever.
Since October, Lee’s drama had been
the number 1 drama until recently.
AICAN FA
Would Lee Joon Gi fly to the US to meet his fans? Nobody knows but it is most likely. Or, is it 'Definitely'?
NS 
NETFLIX
It is postulated that the popularity of MLSHR would continue to rise with the signing of the contract with Netflix, the biggest global streaming service company.
|
FANDOMETRICS
TUMBLR
In America, Moon Lovers Scarlet Heart: Ryeo is the only South Korean drama to have entered the Fandometrics Tumblr TV charts.
For the week ending 3 October 2016, it debuted at number 18 and then moved up to number 12 on 7 November 2016.
https://thefandometrics.tumblr.com/post/151349081384/musicians-in-the-celeb-list-celebs-in-the-music
 
‘Tumblr's Fandometrics is described as "pleasingly scientific
rankings" of the most popular fandoms on the site. It looks similar to Tumblr's Year In Review, which tabulates
the most-reblogged celebrities, GIFs, and memes of the year. The difference is that Fandometrics updates weekly, acting as a kind
of Billboard chart for video games, musicians, TV shows, and web celebs.’
|
 
https://forums.soompi.com/en/topic/378975-drama-2016moon-lovers-%E2%9D%A4-scarlet-heart-ryeo-%EB%8B%AC%EC%9D%98-%EC%97%B0%EC%9D%B8-%EB%B3%B4%EB%B3%B4%EA%B2%BD%EC%8B%AC-%EB%A0%A4-0/?page=2099
The drama is ranked fourth (4th) in Twitter’s ‘Top Ten Most Mentioned’ list.
'Twitter is an online news and social
networking service where users post and read short 140-character messages
called "tweets". Registered users can post and read tweets,
but those who are unregistered can only read them. Users access Twitter through
the website interface, SMS or mobile device app. Twitter
Inc. is based in San Francisco and has more than 25 offices around the world.'
|
THAI FANS 
Lee Joon Gi is also very popular in Thailand and his Thai fans have
also pleaded with him to hold a fan meet there especially after the airing of
Moon Lovers – Scarlet Heart: Ryeo.
  |
AZERBAIJANI FANS
 
Wow! Azerbaijani fans!
  |
RECORD – BREAKING SALES
of
MLSHR OSTs
It is known that the sales of OSTs are a barometer of a drama’s popularity. It is said that some of the drama's OSTs have broken records and many of the OSTs are popular with the audience.
According to Wiki2 Moon Lovers: Scarlet Heart Ryeo, the number one OST for the drama is Chen, Baekhyun & Xiumin’s ‘For You’ (OST Part 1). It has accumulated 597,426+22 downloads since its release. Its peak position was number 5.
Davichi’s ‘Forgetting You’ ranks second by sales (KOR: 420,017+25). The OST’s peak position was at number 8. ‘Forgetting You’, powerfully sung by the popular K-pop girl group, Davichi, tells the tale of a moving love triangle of the main characters played by Lee Joon Gi (Wang So), Kang Ha-neul (Wang Wook) and IU (Hae Soo).
The sales for ‘Say Yes’ (Loco, Punch) and ‘Can You Hear My Heart’ (Epik High ft Lee Hii) are satisfactory.
"For
You" (너를 위해) Chen Baekhyun Xiumin
Forgetting You - Davichi - Moon Lovers: Scarlet Heart Ryeo OST Part 4
(Loco,
Punch) - Say Yes MV
   |
CONCLUSION  INTERNATIONAL FAN PROJECTS
A TRIBUTE
TO
WANG SO ( LEE JOON GI)
AND
MOON LOVERS – SCARLET
HEART: RYEO
In the final analysis, Lee Joon Gi has what it
takes to be awarded the Daesang by SBS, and Moon Lovers - Scarlet Heart: Ryeo
should also be declared the best drama of 2016.
   |
