SHINSEGAE CHOSUN HOTEL INC.
TO MAKE
A GLOBAL FOOTPRINT
IN HOSPITALITY BUSINESS
WITH
BRAND AMBASSADOR
LEE JOON GI
SHINSEGAE CHOSUN HOTEL INC.
TO MAKE A GLOBAL FOOTPRINT
IN HOSPITALITY BUSINESS
WITH
BRAND AMBASSADOR
LEE JOON GI
The collection
of stunning advertisement visuals of Lee Joon Gi, Shinsegae Chosun Hotel Inc.’s
newest Brand Ambassador, is the envy of admirers and rivals. The advertisement photo shoot
was held on 22 November 2019. Shinsegae
Chosun Hotel Inc., the hospitality arm of the retail giant Shinsegae Group, is
positioning itself to be a major market player in the global sphere. The
conglomerate, the foremost hotel group in South Korea, hopes to raise its
profile further with the influence wielded by South Korea’s Hallyu megastar and
Asia’s top multihyphenate.
Shinsegae Chosun Hotel Inc. currently runs Westin Chosun hotels in
Seoul and Busan along with Four Points by Sheraton and L’Escape in the capital.
The group launched L’Escape, a boutique hotel last year. Inspired by
19th-century French interior decor, L’Escape is promoted as ‘a Parisian
Escape in the heart of Seoul’. More hotels would be opened in the future.
It was reported that the giant corporation would be expanding to Minneapolis,
Jersey City, Atlanta, Houston, Los Angeles, and San Jose.
Lee Joon Gi, a global superstar, is Asia’s most impressive and gorgeous showbusiness icon. His
career speaks for itself: Lee is an amazing actor, marvellous singer and dancer, first-class ‘supermodel’
and outstanding martial artist who has a list of impressive achievements under his belt.
 
The stunner is no ordinary global superstar; his quest is to knock
down every obstacle in his way. He shot to overnight fame in Asia starring as
Gong Gil in the Korean movie, ‘The King and the Clown’, for which he
received multiple awards. It was startling then for such a young star to make
that quantum leap into international fame and popularity. The movie was
recently touted to be the best movie in the hundred-year history of Korean
films.
   
Lee’s amazing performance in SBS’s unforgettable historical fiction drama, Moon Lovers – Scarlet Heart: Ryeo also
made a stunning impact on the global audience in 2016. And, lest anyone
forget it, the excited fans have been relentlessly demanding for a sequel ever since.
   
The superstar, who has a huge fanbase in Asia, stars as
Commander Lee in the 2016 North American movie, Resident Evil: The Final Chapter, the most successful instalment in
the series. The movie made a huge impact in Asia, particularly, China. Milla Jovovich says (beginning 19:26):
‘This is definitely the biggest and best Resident Evil we’ve
ever made …. and of course, Joon Gi is in it.’
RESIDENT EVIL: THE FINAL CHAPTER PRESS
CONFERENCE IN KOREA
13 JANUARY 2017
In 2018, the fully seasoned two-time Seoul International Awards
Best Actor was crowned the Best Male Asian Star for his eponymous role in the
legal-action-thriller, Lawless Lawyer,
at Starhub Night of Stars in Singapore.
StarHub Night of Stars Singapore: The Best Male Asian Star 2018
As a singer, Lee Joon Gi has sung and danced his way into the hearts
of fans all over Asia. Although he had held concerts before his military
enlistment in 2010, his singing and dancing activities had intensified after
his military discharge but they were confined only to East Asia. When his
fame and popularity in the global sphere exploded in 2016, his 2016-2017 and 2018-2019 fan
concerts expanded to include South-east Asia.
    
Lee’s modelling career has also grown by leaps and bounds. The charming
‘supermodel’, who carries a sexual charge, has not only successfully modelled
for South Korean and other Asian fashion magazines but has also impressively represented global fashion
houses such as France’s Longchamp,
England’s Vivienne Westwood and
Italy’s Fendi.
    
Recently, after two years of intensive training, he earned his stripes,
the blue belt for Brazilian Jiu Jitsu on 6 December 2019. This adds to his
list of remarkable martial arts achievements which includes black belts for three Korean
martial arts, Taekwondo, Taekkyeon and Hapkido as well as other athletic accomplishments such as Muay Thai, Thai Boxing, Parkour, Chinese
Wing Chun Rod Fighting, Horse-Riding, Sword Fighting etc.
Military life for South Korean males is unavoidable and Lee’s
achievements in the military are unsurpassed by those of any other superstar
in the second decade of the twenty-first century. Lee is a role model for the
army: his many achievements include being the best sharpshooter in the military, leader of cultural performances, 'Friends FM' broadcast host, favourite soldier and poster boy of the Republic of Korea armed forces, 'darling' of the South Korean media and military representative to Los Angeles (2011). Over 1,000 fans saw him off when he
enlisted and, on his discharge, over 1,500 fans welcomed him back to civilian
life.
 LOS ANGELES 2011 
Lee Joon Gi and Army Symphony Orchestra in Los Angeles (19.09.2011 - 28.09.2011)
MILITARY
BROADCAST
FRIENDS
FM HOST
The wholesome actor has been involved in various types of
charity work since the start of his career and he is thankful that his
generous global fans have also strongly supported him in many different
charities.
  
Lee Joon Gi has recently been ranked in the top quarter of T C
Candler Asia’s ‘The 100 Most Handsome Men in Asia 2019’.
    
Lee Joon Gi is not just the Brand Ambassador for Shinsegae Chosun
Hotel Inc. but also the leading ambassador for South Korea. ‘Besides improving the brand
awareness, I will continue to actively take the lead in promoting Korean culture abroad.’
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