LEE JOON GI
A POWERFUL VOICE
FOR
LONGCHAMP
LEE JOON GI
A POWERFUL VOICE
FOR
LONGCHAMP
Lee Joon Gi recently awakened Asia to Longchamp’s latest collection at their launch party at Taipei 101. The evening of 15 May 2019 marked
the introduction of Longchamp’s dynamic interlocking nine-letter LGP monogram which is a distinctive new feature of the French brand’s
products. The monogram was plastered all over the Longchamp flagship store in Taipei
101. An estimated 500 over spectators, men and women, mostly comprising
passionate fans and the Asian media, were on hand to witness the grand
occasion.
The Asian superstar with a huge legion of loyal fans which
spans the world, particularly Asia, was the biggest draw of the event. The
launch party, no doubt a huge success, resembled a movie or drama awards show
with the strong presence of the cheering crowds.
Earlier in the afternoon, hundreds of Lee’s enthusiastic and
passionate Taiwanese fans had come out in full force to welcome him at the Taoyuan
International Airport. Despite a two-hour flight delay, there was a rising crescendo of screams upon his appearance.
Airport fashion. When Lee arrived at the Taoyuan International
Airport, he wore a blue long-sleeve shirt paired with black pants and shoes. He flaunted his striking new black and white Longchamp travel bag. Earlier,
at the Incheon International Airport, he had actually donned a denim jacket
over his blue shirt. He looked absolutely gorgeous with or without the jacket.
On his return to South Korea, he wore a Longchamp white and black monogram
logo backpack low on his back. And, as usual, the actor gave a lively,
cheerful and fun-loving vibe but this time, he probably shocked a few travellers with his curly hair and shocking red lipstick. Think - ‘An actor with a thousand faces’. As he walked towards the departure lounge, the blue tartan jacket that he had
casually wrapped around his waist swayed like a skirt. He deserves
applause for being insanely funny. On the white T-shirt that he wore was
emblazoned with the word ‘Provoke’. He has made a provocative statement: an amazing contrast between his high fashion backpack and his street wear.
Well, Lee’s special brand of humour matches Longchamp’s new
contemporary look which has been injected with a sense of fun.
On arrival at the Incheon International airport, he wore a captivating
pale corn colour shirt.
Lee Joon Gi is a positive influence in Asia. Other actors for all their good looks could never be described as such. Lee is a youthful, rare and unflagging energy to be around and that has elevated him to cult status among his fans. His fandom includes a sizeable number of
males. Everybody loves Lee Joon Gi - he has that wonderful effect, an outsize
impact. The super friendly multi-hyphenate Lee Joon Gi has that
special touch of heart-warming human connection that has endeared him to
millions of global fans. At the Taoyuan International Airport, he even took wefies with his Taiwanese fans
including one with a fan who had brought her child to meet him. It is unsurprising that he received an astounding number of gifts and bouquets of flowers.
The Longchamp event was one of the awesome moments of Lee Joon
Gi’s modelling career. It was exciting to be part of the launch of new
products and new ideas. The Longchamp monogram and products are all in his favourite
colours – red, white and black. The black Longchamp jumper with the new logo
that Lee wore for the occasion matched his black pants and black shoes. He carried an ultra-chic red and black monogrammed bag to
complete his stunning look.
Longchamp’s new logo encapsulates
the idea of ‘a youthful spirit, joyous energy, and an urban sense of fun’. The
multi-talented superstar best embodies those characteristics. Lee was there to help the French
brand attract the Asian millennial market.
Lee Joon Gi is no stranger to extraordinary performance at public
events including fashion promotions. When he went onstage, the very professional
‘supermodel’ Lee Joon Gi was ready for the action. Nothing excites the
photographers and spectators more than watching Lee pose for the cameras.
The event gave Lee the opportunity to blow everyone away with his
good looks and natural modelling talent. A tour de force. Having been in the
industry for nearly 20 years, Lee has already fine-tuned the art of modelling
clothes and other products. His stunning poses from A to Z created a lot of
buzz. There were lots of fun moments when the playful superstar swirled
around the stage and played to the crowd. Those were WOW moments.
It goes without saying that Lee was also in top form when fielding
questions from the event host, who with the interpreters, were also in
tip-top shape.
The lively and fun-loving star is irreplaceable as he is
different from other stars and is constantly evolving to present a varied
side to his talents. Sending finger hearts to the audience. Snatching
imaginary hearts from the air. Blowing kisses. Nobody does it better than Lee
Joon Gi.
The phenomenally successful superstar, who has helped to shape
the culture of Asia’s fashion and showbusiness industries, is often the subject
of public interest and scrutiny. As expected, he was interviewed for a few
Taiwanese fashion magazines, including Marie Claire Taiwan, Vogue Taiwan and
Elle Taiwan. He responded to questions about his future drama and movie
projects, and qualities of his ideal partner with alacrity and enthusiasm.
The romantic life of the 38-year old South Korean bachelor has constantly stoked public interest. Lee’s remarkably candid description of his ideal lady should be exciting news to his female fans.
Lee Joon Gi: Martial Arts Training
His long silence about his
projects has also given gossip more oxygen. The rumour that he is learning
Brazilian judo has fuelled speculation that an action movie or drama is in
the works. Lee had, in the recent past, learnt Brazilian Jiu Jitsu for his drama, Lawless Lawyer.
Lee Joon Gi dominates the showbusiness industry, having
recently completed a very successful 6 city-5 country ‘Delight’ singing tour
in Asia. He is the recipient of Starhub’s Best Male Asian Star Award 2018 for
his compelling performance in his drama masterpiece, Lawless Lawyer. A stellar
performer in Asia’s showbusiness industry, Lee goes above and beyond in
everything that is expected of him, whether as an actor, popstar or model.
|
THE SOUTH KOREAN MEDIA |
BEHIND
|
DISPATCH
|
RNX TV
|
LEE JOON GI
THE LONGCHAMP LAUNCH EVENT
THE MEDIA
OF
ASIA
|
UNITED DAILY NEWS
TAIWAN
|
ETtoday |
NOW NEWS TAIWAN
|
NEW SHOW BIZ
|
FORMOSA TV NEWS NETWORK |
iQIYI
ONLINE VIDEO PLATFORM
BEIJING, CHINA
|
CAPA TAIWAN |
TNN NEWS |
LTN
LIBERTY
TIMES NET
|
SETN SANLI NEWS NET |
FREE ENTERTAINMENT CHANNEL |
MIRROR MEDIA |
EPOCH
TIMES
|
CHINA
TIMES
|
SEOUL HYPE
KOREAN NEWS
|
|
HALLYU BUZZ
|
L’OFFICIEL
|
TAIWAN
FASHION MAGAZINES
AND
INTERVIEWS
|
MARIE CLAIRE TAIWAN |
ELLE TAIWAN |
VOGUE TAIWAN
|
HARPER’S BAZAAR
(NO
INTERVIEW)
|
NEWSPAPER
INTERVIEW
|
TAIWAN APPLE DAILY |
FAN VIDEO CLIPS |
ARRIVAL
AT TAOYUAN INTERNATIONAL AIRPORT |
ARRIVAL AT HOTEL |
ARRIVAL AT TAIPEI 101
|
EVENT INTERVIEW
(TRANSLATION)
|
POST LONGCHAMP EVENT |
LEE JOON GI
DEPARTURE FOR SOUTH KOREA
TAOYUAN INTERNATIONAL AIRPORT
|
LEE JOON GI ARRIVAL AT
INCHEON INTERNATIONAL AIRPORT
|